Yahoo Search Marketing For Publishers

There are many marketing considerations for publishers, and it’s easy to get lost in all the acronyms. Four of the biggest ones are PPC (pay-per-click), SEO (search engine optimization), CRO (conversion rate optimization), and email marketing. One more technique is Yahoo Search Marketing — you can now get search ads through Yahoo networks, display ads on Yahoo properties, as well as content ads for your own web pages.

Keep reading for a breakdown of each type of ad: 

PPC: These ads show up at the top or side of a search results page with links that people can click to buy products from advertisers or check out their web sites.

SEO: These ads show up in search results on the main Yahoo site and Yahoo-owned content sites like Flickr when users search keywords associated with your business. SEO ads are actually an entirely different kind of ad than PPC, since they rely on people searching for information about your business.

Display/content ads: These are display ads that run on Yahoo properties like Sports, Finance, or Games, and you can also choose to show them on your own web site through a program called AdSense for Content . A big advantage of these ads is that you can use images or videos to tell stories or promote products. You can also use them to promote Page-level ads.

Advertisers must have at least a Gold account with Yahoo Search Marketing, which costs $50 per month. The big advantage is that you get an ad on both the Yahoo results page and your competitors’ pages, so if you’re in a competitive field like travel where it matters how you rank on Internet searches you have to show up on Yahoo. That makes the monthly cost worth it for search optimization alone, not even counting all the other channels Yahoo works with like email marketing .

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Yahoo Search Marketing is an easy way for publishers to get more traffic to their site – and convert that traffic into leads or sales. You get access to a huge pool of potential customers, plus you can use Yahoo Search Marketing with other media. The process of getting started with Yahoo Search Marketing isn’t as involved as PPC since you don’t have to set up separate ads and landing pages.

There are four main types of ads you can choose from: 

Search Network – These are the standard search engine results that appear at the top and right-hand side of the page when someone searches using one of your keywords.

Display Network – These are search ads that appear on Yahoo properties such as Games, Finance, and Sports. You can also display search ads on your own website through a program called AdSense for Content.

Content Network – These are display ads for news stories or other content on Yahoo properties.

Page-level Ads – Similar to the Display Network, you can run a page ad – usually with an image or video -at the top of your website's home page. This gives you an opportunity to promote a service, product, or brand.

Conclusion:

Yahoo Search Marketing is an easy way for publishers to get more traffic to their site – and convert that traffic into leads or sales. You get access to a huge pool of potential customers, plus you can use Yahoo Search Marketing with other media. The process of getting started with Yahoo Search Marketing isn’t as involved as PPC since you don’t have to set up separate ads and landing pages.

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