Yahoo! Podcasts - Why It Matters to Your Business

Dear business owners, one of the best ways to grow your business is to deliver a high quality customer experience. And nothing does this better than a podcast.

So why should you start your own? To create an immersive audio experience for your customers and make them feel like they're part of something bigger and more important than just selling products or services, that's why!

Start building your listener audience by downloading Yahoo!'s Podcasts app now. It's free for the first 30 days and easy to use on both mobile devices and desktop computers. 

See what we did there? You're already halfway through this article without lifting a finger. Now you can get on with the rest! 

How to use podcasts to create great customer experiences

Once you've created a podcast, there are lots of different ways to engage your customers. A few key things to remember – because they're pretty obvious:

Be useful and interesting – make sure your podcast is about something that's useful or interesting for your target audience. Listeners won't engage if it's not relevant for them; they'll just turn off (or delete) and move on. Show you care – don't just post a podcast and then forget about it. It's important to build up a listener base and keep them coming back for more. Don't be afraid to ask your audience for feedback. Encourage them to like, comment and subscribe. Give them a reason to come back each week. Listeners will appreciate this and it'll help keep your podcast alive and well in their minds.

Make sure you have the basics in place – it's important to post your podcasts regularly so that people know when to expect them. We'd recommend fortnightly, at the very least. Be consistent and let the people come to you. Once you've got a regular listener base, make sure you post regularly so that people don't forget about you! And remember, there are some great tools for scheduling posts on social media if you want to post on a day other than when your podcast comes out. Put your best foot forward – as well as making sure your podcast sounds good (more on that below), take a bit of time to think about what it's actually about and get the name right. The name of your podcast is the first thing people will see and it'll affect whether they engage or not. Make sure you're consistent, too – use the same cover image, title and description on all your social media channels to ensure that new listeners know what they're getting. Stay up to date – you don't have to do this all yourself. If you're starting a podcast, think about who in your organisation has the skills and experience to help, or get in touch with someone who does.

Questions? Please ask  us here .

Conclusion

Let's make this all about YOU. Why are people listening to your podcast?  How can you help them?  How can you keep their attention?  What will you do to keep it going?

And remember, there's no one-size-fits-all approach to your podcast... what works for one business might not work for the next. Get creative and find what works for your business and your customers.

Get creative, let us assist you! When it comes to helping your business grow, we're here to make sure everything is in place so that you are ready and able to succeed. Why not contact us here so we can discuss your next steps together.