What Ecommerce Software Has to Offer

What is ecommerce software? The term may sound confusing, but it is in essence just a specialized type of software designed to help businesses run their online stores. And while some companies might choose to do this themselves, most opt to hire a developer or use an ecommerce solution like Shopify or BigCommerce.

There are quite a few benefits to using ecommerce software rather than creating everything from scratch, some of which include:

Consistency – Creating an entire ecommerce store on your own requires a lot of time and effort. You need to create an attractive design, build different features, and then keep everything up-to-date. Whoever does the job needs to have great knowledge in many different areas such as business law and marketing. With ecommerce software , you don't have to worry about any of that. All you have to do is choose a template (or create your own) and fill it with products. Many 3rd party solutions also come with themes you can use for free, saving you even more time and money.

You can save even more time by using 3rd party add-ons like Shopify's free shipping app . Tracking and dealing with taxes are also done automatically.

There's no greater feeling than being able to spend your time working on other important tasks rather than spending time building your ecommerce store. The more you use a certain platform, the faster you'll develop proficiency. Customers will also find it easier to navigate and find products they're interested in.

Easy Updates – How often do you update your website? If you're using a CMS such as Wordpress or Drupal, chances are the answer is "off and on". Every time there is an update, it means checking for security issues, compatibility issues, and updating code. That's time you could be spending doing other things like creating more products or improving your sales copy. With ecommerce software, all of these updates are done automatically, ensuring that your store is always secure and up-to-date.

If you're using Shopify as an example again, they have a feature called app store that allows you to easily add functionality to your store without having to do any coding. This is an incredible time saver!

As well as their own themes and apps , Shopify also enables you to use apps from 3rd party developers. This includes apps for shipping providers , Facebook marketing tools , payment provider services, analytics apps , and a lot more besides.

Easy to Setup – If you've tried to create a website in the past you'll know how much work it can be. When you use ecommerce software, you don't have to worry about a thing. All of the complicated details are handled by the platform developers, allowing you to focus on what's really important – making sales and generating revenue!

Compare setting up your own store with creating an account on Amazon. Both tasks involve putting products in an online store, but with ecommerce software like Shopify it's done automatically. You don't even need any 3rd party storage solution because your products are uploaded directly from your suppliers (or if selling physical goods , from wherever they're stored).

Conclusion

So what is ecommerce software? Ecommerce software is essentially different from other types of web development, and it allows anyone to easily set up an online store that can sell products from anywhere in the world. There are a lot of questions on what ecommerce software can do for you and your business , but if you're currently working on it yourself and want to find out more or have any questions, contact us today. We are here to help you.

What is ecommerce software? The term may sound confusing, but it is in essence just a specialized type of software designed to help businesses run their online stores.