Website Content = Traffic

If you're like most owners of websites, your goal is to attract as many viewers as possible. You do this with words, images, videos and more.

Here's a look at some of the content types that make up websites and how they impact traffic:

- Words: They're one of the oldest forms of any media, which makes it an important component in your website's design. The best part? It's free! Simply type away on your computer and post it online for readers to enjoy.

- Images: They can either be used for decoration or function as backdrops for text on a page. They have the power to evoke emotion, and help tell a story in a more visceral way than words alone.

- Videos: They can be a powerful way to get your point across, especially if you's capturing live events or demonstrations. It is also a great way to share knowledge, experience and creative ways of thinking.

- Podcasts: A podcast is an audio file that can be downloaded on just about any device with internet access. They're easy for anyone to listen to (and for you as the host). Just like with YouTube videos, they also give listeners the chance to watch your face instead of staring at your words or eyes while reading.

- Infographics: Not to be confused with "infinitely" graphic, these are graphics that can help explain complicated concepts in an easy-to-understand format. In fact, they work so well that some can even go viral if people find them valuable enough.

- Interactive Content: This is content that is brought to life online, such as a game or an experience. Here's an example: You can use a type of interactive content called virtual and augmented reality (VR and AR) to immerse the viewer in a world you create. Think of it as a 3D version of a 2D website.

- Quizzes and Surveys: These interactive content tools are all about getting people to give you feedback. In the case of quizzes, you give them information to start with. Then, using questions that guide them along and deliver quantitative results at the end, the viewer learns more about themselves in an entertaining way. In the case of surveys, they give viewers a chance to tell you what they think about something directly through text boxes on your site. This is great for getting direct feedback on new products or services, for instance.

- Interactivity: This type of interactive content is like a modern day version of the old fashioned game show. If you know how to use it, it can bring people to your site by providing them with a little bit of fun at the same time.

In short, your website content should be focused on delivering information in an easy-to-understand way. At the same time, remember that it is what people view that will determine if they come back or not. Yes, you don't have to write text for every page on your site. And yes, you do need to include images and other appropriate visual elements as well.

Conclusion:

Keep your website content focused on delivering information in an easy-to-understand way.

Don't forget to include images and other appropriate visual elements as well.

In addition, include interactive content (such as a game or an experience) on select pages to help bring people to your site by providing them with a little bit of fun at the same time.

Be sure you're writing for the right audience. You want your readership to be able to understand what you're saying and be entertained when they do. This can only happen if you write with your audience's interests in mind, perhaps by using humor or simulations (like video games) around certain subject matters.