To See is to Believe: The rise of video Podcasts


 To See is to Believe: The rise of video Podcasts

The rise of video podcasts can be directly tied to a number of aspects which are rapidly changing the way people consume content, with the way smartphone technology has allowed anyone to connect anywhere at any time. While the podcast's popularity has soared in recent years - reaching 13 million listeners - this number pales in comparison to video podcasts, which can reach audiences in excess of one billion. The format is experiencing rapid expansion as more and more corporations and organizations have adopted online publishing in favor of traditional media marketing methods such as advertising on television or print publications

Here’s a list of great places you should check out if you want to find your next favorite video podcast:

Video podcasts can be an effective tool for building awareness about a company, its products or services and provide potential customers with the information they need to make a purchase decision. Video podcasts have the additional benefit over traditional advertising in that they can be tailored to showcase relevant features and benefits that will resonate with customers based on their specific needs and desires. When combined with other marketing campaigns, video podcasts can also serve as the perfect lead generation tool for sales teams to contact prospects who are ready to hear more about their products and services.

Video podcasts are also a great way to promote your business on social media platforms where audiences can easily access video and audio content either on the website or through social media outlets such as Twitter, Facebook, and LinkedIn. The increase in online video content has made it easier than ever for consumers to discover new products and businesses across multiple platforms.

Websites such as YouTube, Vimeo and Viddler are some of the most popular destinations for content producers, filmmakers of all types, artists of all types - there are no limits to what you can create. There are also plenty of free tools available online that can help you track your own progress on content, generate feedback from your audience and even package it up for mass marketing.

Video podcasting has been growing in popularity over the past few years especially with the use of smartphones, tablets and other mobile devices. An increasing number of individuals are watching videos on their mobile devices and it is a trend that is expected to continue for years to come. As more people gain access to the internet and high-speed data connections, it will become easier for businesses to reach potential customers through video podcasting.

Social Video

(If you haven’t already go to YouTube and type in Social Video)



In a nutshell… Social Video is Digital Marketing's latest craze and it's our job to figure out why people are finding these videos to be so popular. If you actually go to YouTube and type in social video, there are over 5 million results returned, so obviously this is a popular term that people are searching for on Google. Now that we know it's a popular term, you may be asking yourself why do people search for this so much? That is a great question. We believe the reason is because Social Video is a great way to build brand awareness, strengthen your social media presence and also boost engagement on your social platforms.

According to Social Media Examiner's State of The Channel Survey 2016, the number one reason businesses use social media marketing is social video. This makes sense because YouTube alone has 1 billion users each month and 800 million users watch videos on Facebook every day. If you want to reach your target audience, a lot of times that means posting your video on these platforms.


Social Video is a great way for businesses to reach their target audience.

Words of Wisdom

"Social video is the most popular type of video content on the Internet." - Jeffery L. Yamanaka, Video Producer and President, The Viral Factory

"The nature of our mobile devices means that we are always connected to our social networks and therefore to our friends and family. By using social video, these connections can be made even stronger - it's an immediate way for people to connect with brands in a certain way.

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