The Importance of Relevant Keywords

We've all been there before: you're in the throes of writing up a blog post, and the most important thing on your mind is tweaking some keywords. But, as you're about to save that fresh post-to-be, you realize: "OMG, I forgot to include any keywords!"

Fear not! We are here for you! This blog post will explore what it means to use relevant keywords in your SEO strategy and how they can help increase visibility in search engine results pages.

Like most things in life, there are a lot of different ways to approach keyword performance. Some search engines reward long-tail keyword phrases that sound like real, relevant content. If you had to put money on it, you'd probably bet on Google's "rich results" algorithm. After all, these keywords suck up the most traffic from users and provide the most credibility in search engine ranking results. [1]

The problem with this strategy is that certain types of keywords may not be as valuable to your business as others. A keyword like "plumbers near me" may be great for increasing your visibility in search results, but it probably doesn't help you convert many leads, and there's a good chance that these searches won't even drive traffic to your website.

If you're looking for better ideas for how to use keyword phrases that actually lead your target market towards your business, keep reading. We'll show you how to think about keywords like real people would think them.

The Metrics of Words and Ideas

Now that we've talked about the idea behind using relevant keywords, let's talk about how best to find them. There are some pretty obvious indicators that we can use to identify search terms and phrases that you should optimize for: whether or not they are actually searched by humans, and how many times a search term has appeared on the first page of Google results in the past year.

These two metrics are easy to calculate, but sometimes they don't provide you with enough information to narrow down your list of potential keywords so that they're really relevant to your business. Let's use a concrete example to illustrate what we mean.

Say that you run a moving company, and you want to rank on Google when someone searches for "local movers." Instead of just checking the search volume on this keyword, see how many results it shows up in:

The number of hits for the phrase "local movers" is 108,000. But then consider how many other ways you could phrase this concept, which may be related to your business but not directly noticeable when comparing search volumes:

"moving companies near me" — search volume 5,200,000 — relevant? maybe.

"cheap moving companies near me" — search volume 50,400 — relevant? maybe.Conclusion: if you're a moving company and you want to know what keywords to target, consider using Google's AdWords Keyword Planner, which allows you to see the search volume of these categories instead of just plugging in terms into your search bar.

This Is Just Too Much Work

We understand that running all of these keyword exercises can be exhausting, so we decided to make this whole thing easier for you. That's right: we've compiled a comprehensive list of relevant keywords for your business. We used our proprietary AI technology called MinKeywords™️™️™️™️™️™️™️to determine which keywords your business needs to rank on for the long-term.