The importance of relevant backlinks

The importance of relevant backlinks

Google's ranking algorithm is very simple: the more relevant and authoritative content a site contains, the higher it will rank. One way to become more authoritative is by having your website link to other websites that are themselves considered high-ranking and trustworthy. However, building those links can be difficult as certain methods may be seen as spammy by Google. In this blog post, we're going to explore how you can maximize your chances of getting a relevant backlink from another website without compromising your own rankings in the future. If you want to learn more about how search engines work in general however, you should check out our blog post on SEO basics here: https://blog.crowdology.io/seo-basics-googles-algorithm-understanding-search-engines/

Let's start by looking at how Google sees your link building efforts. When you build links for your website, you either do it yourself or hire someone to do it for you. Either way, Google knows what you are up to and they don't like it when people use automated tools to build links; this may result in penalties or even the deindexing of your page(s). However, if you really want backlinks, there are legitimate ways of doing so but there are also many ways that Google will punish you for. The most common way is by using what are called article directories. Article directories allow website owners to submit content in the form of an article - often these articles will be spun around keywords for SEO purposes. Google and other search engines recognize these directories as spammy so they are likely to be deleted from the SERP (search engine result page) and your site will see a drop in rankings. The next most common way of getting backlinks is by using tools that automatically create backlinks - this is just as bad as using article directories but additionally, it's being done programmatically, which makes it even worse.

In order to get relevant links from websites that either have a high domain authority or are otherwise proven to be trustworthy by Google, you need a different approach. To do so, you use what are called anchor text links. An anchor text link is simply a backlink that uses a keyword as the link to your site, for example: "this blog post was written by Crowdology". This is the most powerful way to get relevant backlinks as it tells Google that not only are you providing high quality content but other people are linking to it with keywords relevant to your business; this indicates that they consider your content industry leading or at least up there with the best of them. Let's look at how you can use anchor text links to get high-quality backlinks from high ranking websites and how you can build them naturally.

How you can get high-quality anchor text links naturally

The first step is to choose a high-ranking website that you want to link to. Keep in mind that this should be a site with a high domain authority which means that your links are likely to rank well and be clicked on more often. As an example, we're going to look at Lifehacker's anchor text link guide as it provides valuable insight into how you can use this tactic in terms of getting relevant backlinks from other websites.

Conclusion: The more relevant the keywords, the better

When choosing high-ranking websites to link to, you need to consider what words people will be searching for when they find your content. For instance, if you provide news related content about a company, you want to choose a website that contains relevant industry news and that's likely to get searched for often. If a high-ranking website already has an active anchor text link with your chosen keyword (for example: "this blog post was written by Crowdology" in our case), then that is a great place for you to start as it provides evidence of quality content and establishes credibility.