Structuring Your Website For High Traffic

It sounds like a trivial matter to be concerned about, but your website's structure can directly affect the traffic levels on your site. You may have heard this before, from your webmaster and/or programmer, and you may have wondered about it one time or another. It's important to keep in mind that the better structured your site is--the more logically considered the layout--the higher its traffic will be. This seems self-explanatory, but there are some intricacies which need some clarification.

SEO, or Search Engine Optimization, is a part of Website Optimization. Website Optimization in turn is a part of Internet Marketing. The most commonly recognized site structures for high traffic are flat, hierarchical, and hierarchical with multiple categories.

The simplest site structure is the flat structure, which contains one page only that features all your products or services. It's not an uncommon structure for sites that deal with multiple products or services categories; this kind of structure allows users to reach any category from the home page. It is the least efficient structure for SEO, because you'll only get traffic in one area of your website.

The next kind of site structure is the hierarchical one. This is a popular site structure used by many e-commerce sites. A hierarchical site structure allows you to organize your content in categories and subcategories, which is not only easy for visitors to use, but it also makes it easier for search engines to crawl and index individual pages and categories. It's highly recommended that you use categories if your website deals with multiple products or services. This will not only aid navigation, but will improve SEO as well, since the categories themselves can be optimized for specific keywords. One of the most popular types of hierarchical structure is the one with multiple categories. This provides both a categorized and a flat structure in one, which makes it very convenient for both visitors and search engines.

As you can see, there are many factors that play into determining which site structure is right for your website. It's always advisable to work with your programmer to decide on the best layout for optimum traffic levels. Just remember that it's in everyone's best interest that you increase site traffic across all areas of your website and within the site itself; it improves overall visibility of any product or service, along with usability and navigation.

Original Article Source: http://www.tripleclicks.com/web-site-design/how-to-create-a-high-traffic-website.html#ixzz1jmdT3Elw

Posted by TripleClicks at 6:20 PM

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