Off-Page Factors Affecting Your Position On Google Searches

Many people are newcomers to the world of SEO, so before you get started on writing your first blog post, it's important to understand what impact off-page factors have on your results in Google searches.

To understand this, let's say you're in the market to buy a new car. You go online to Google and type "new cars". How many results does that return? There are billions of results. One way to organize all of those results is by relevance.

So what factors do we know will influence the search engine's relevance of your page?

Content: Content provides context for a search. If your content is relevant, it can rank better in searches; if it's irrelevant, it can rank worse. You need both quality content and quantity. On-Page Factors: On-page factors include the title tag and page layout, and other things like keyword density. Off-Page Factors: These include links. The more links to your site, the more trustworthy it is and the higher it will likely rank.

Online forums are often a great place to start with link building. Asking your friends and family for links is also a good idea, as long as those sites link to relevant sites, not just yours. Of course, you should only ask for backlinks if you've given something of value–you don't want to be accused of spamming (which is illegal).

In addition to linking out to other sites, social media can be a powerful tool for SEO. People tend to trust and share what they like, so the more you engage your audience on social media, the more likely they are to click on your links.

What factors do you think influence search engine results?

Stay tuned for the next edition of Search Engine Watch!

Title: The Evolving Landscape of On-Page Factors and Off-Page Factors Affecting a Site's Position in Google Searches 

Organic Keyword Ranking - Why It Matters - What You Need To Know

The Organic Keyword Ranking is important because it measures how relevant a page is for a given keyword phrase. If a page isn't relevant to a keyword phrase, it won't rank well for that keyword phrase.

When you go to Google and search for any keyword phrase, the first page of results typically contains pages which have been optimized for that keyword phrase. These pages are known as the "organic" pages because Google considers them to be relevant to these keywords.

What's important about the organic keyword ranking is that this ranks how relevant a page is on a given search engine. This doesn't mean that it's nearly impossible to rank better on a page without having optimized for a specific keyword, however. It's simply more difficult, but it can be done if you do your research and take an organized approach.

Conclusion

One thing that I should mention at the end of this article is that there isn't necessarily a clear correlation between the organic keyword ranking and the number of backlinks or social shares that you might obtain. More backlinks and more social shares do help with your ranking, but what's more important is the quality of those links and shares, not just quantity.

Title: What's in a Search Engine Ranking?

Is Google making some algorithm changes regarding "negative" search results? (or how to handle negative reviews) As per today's Search Engine Watch update , Google has changed the algorithm for some searches.