Link Popularity is The Key to have huge amount of permanent and quality traffic.
Search engine algorithms use link popularity to determine whether or not a website is valuable and relevant to a particular search. So if you want to rank higher in organic search results, it's important that your content has lots of incoming links from other relevant websites.
Popular sites like Facebook, Twitter and YouTube have realized the value of maintaining their link popularity with users by rewarding them for connecting their profile with theirs in various ways including: linking through shares on social networks; embedding videos on one's own blog site; and adding links within informative overlays that appear when one first visits a site. There are various ways to gain more link popularity that can prove more useful than 'linking' your social profile.
Social Networks
The highest way to increase link popularity is by using social networks. One of the best ways of doing this is by creating a Twitter account, a Facebook fan page or a YouTube channel and sharing relevant content on these social networks. By building relationships with others and offering valuable content, you will gradually get other links from them, whose pages can then link back to yours. You will also increase the number of people who follow your links and will eventually build an audience and surpass your competitors' link popularity in organic search results.
Creating a Video Channel on YouTube or Vid.me
Creating a YouTube channel is the most effective way to give your links more popularity. By making videos and uploading them on YouTube, you can gain popular traffic from thousands of potential users who may take an interest in the content you are producing. You can also make use of related hashtags while creating your channel. The hashtags might include keywords that will be highly relevant to the subject matter of your videos, which in turn will boost the video's popularity on social media and other similar sites where people post and share video links.
To maintain your YouTube channel, you should create a number of videos. You can do so by creating videos in the same category as your channel and uploading them on a regular basis. It is also necessary to include a relevant description in the video that will appeal to potential viewers. Add relevant tags or descriptions to each video so that every one of them will then be picked up by other users and placed on their social media feeds.
By choosing Google+ as your profile, you can attract more followers, build up an audience and search for them through organic search results. If you are active on Google+, you will also get high visibility in search results for particular keywords that interest you such as 'blogging tips' or 'social media'.
You can also encourage people to comment on your video by asking questions that would enable viewers to talk about the content they have just seen. This direct and honest feedback will ensure that you provide for what is required by attracting new users. If you want to get even more out of your YouTube channel, try and be consistent with the frequency of uploading new videos.
Social Bookmarking Sites
If you want to increase link popularity, then social bookmarking services provided by Digg, Delicious and StumbleUpon are extremely helpful in getting links from other websites that rank high in search results. These social bookmarking sites allow people who are interested in similar topics as yours to vote or bookmark your content so that users can access them easily.
Sites such as Reddit are also useful when it comes to getting relevant links from other websites. The site has countless sub-reddits, which are separate groupings. People can follow these sub-reddits and get their content favorited, as this can potentially give them more link popularity. The more people that share your content, the greater the chance that it will be picked up by other users; and in turn increase your web traffic.
By using Google+, you can easily find content on various social bookmarking sites to complement your content with relevant links; so that when other users click through to visit your page, they would still have information about it.
Conclusion
By using these simple techniques to increase link popularity, you will be able to increase your quality traffic at the same time. This will, in turn, enable you to achieve higher rankings on search engines and expose you to more users who are looking for your information.
About the author:
Mikael Cho is the co-founder of ooomf, a platform that helps entrepreneurs grow their businesses. Previously he worked at Google in its product management team where he developed and launched Google Analytics. In addition he is an angel investor in companies such as Twitter, Facebook and Evernote. Mikael graduated from MIT with a BS degree in Computer Science and Economics.
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