Lead Generation Machine - Turn Your Site Into One

Ready to learn how to turn your site into a lead generation machine? The Lead Generation Machine is a conversion optimization tool that will teach you how to turn your site into one.

The following insights are the latest in lead generation technology and might change the way you run your company's marketing.

Here is everything you need to know about effective lead generation.

The very best form of lead generation is to have a marketing funnel that captures prospects and "converts" them into sales or customers. You need to acquire leads and then nurture them down the sales cycle until they finally purchase your product or service. Most people understand this and work hard at it, but it doesn't work as well as it could because most marketers aren't taking advantage of the best tools available. The fact is there are lots of different tools available for lead generation (some good, some bad) and you need to learn how each one works in order to make sure you're doing your job effectively.

If you're reading this article, you're probably interested in learning more about lead generation in general. That's great – so am I. The truth is, lead generation has changed quite a bit and learning the new methods can make a big difference to your bottom line. The time is now to learn all about what is working for other companies right now, and how you can implement it for your own business. Let's get started.

A Quick Overview of Lead Generation: What You Need To Know

Generating leads (sometimes known as prospecting) is the act of attracting new customers through various marketing methods without them having any idea that they have been targeted.

Why It Matters:

The majority of business growth happens through lead generation, and most of the strategies used to generate leads are not all that effective. If you don't have a good lead generation strategy, your source will dry up pretty quickly. If you remove your marketing efforts from the equation, then you're just generating sales and not revenue. A lack of revenue is often a sign that your customers are unhappy with your product or service. Therefore, without leads there can be no revenue. It's that simple.

To learn about lead generation and how to build a lead generation strategy, check out this informative guide on the topic: "How To Build a Lead Generation Plan."

Categorising Leads: Why Your Marketing Is Unsuccessful

Hover over the above image for magnified view. The highlighted segments are the big problems with each category of leads. Personally, I'd start off by identifying your real problem areas and work on them first. If you can't identify what your real problem areas are, you might not be able to fix them. In most cases one or more of the categories below will be an issue for a good lead gen program.

Conclusion:

Generating leads is the first step to any successful marketing campaign. But generating leads without knowing what to do with them is pointless. You need a lead generation funnel that you can track, measure and analyse effectively. Not all marketing funnels are equal. Some work better than others, but it's important for you to know that your funnel isn't working as well as it could before you start throwing more money and time into something that isn't delivering results.

In order to learn about lead generation strategies and how they can make a real difference for your business, check out this guide: "How To Build a Lead Generation Funnel.