Keyword generators: a useful way to increase website traffic

If you're struggling to find the right words and phrases for your blog posts you could try using keyword generators. These tools are powered by algorithms that analyse different keyword data and come up with a list of words, phrases, or names that are most closely related to your targeted audience. They help you brainstorm for blog content on any particular subject from personal finance to yoga classes in your area.

You can use these tools as a stepping stone to tackle bigger projects such as writing articles or blog posts. You can forecast your keyword performance by seeing how many times that particular word has been searched online. However, you still need to monitor whether your search terms are relevant to your content and business/company goals.

Tools like WordStream can help you with this as well as provide information about which terms will most likely generate more leads for your business. This helps you make smart keyword decisions based on factors such as volume, popularity and cost.

To implement the use of these tools in your business, follow the steps below:

1. Build up a database comprising mostly of generic high-volume keywords (i.e., keywords related to topics that are important for every business or industry. You can also consider creating separate databases for specific industries).

2. Identify your most important business marketing objectives that you want to achieve through the use of a keyword strategy. Do you want to improve your position in search engine results, boost customer loyalty or increase your page views? Once you decide on the main goal, choose one keyword related to that objective as your primary keyphrase and stick with it throughout the entire process.

3. Use a keyword research tool (like Wordstream) to come up with a list of relevant keywords for each business objective and rank them from highest performing at the top down to least performing at the bottom of the list.

4. Develop a keyword strategy by assigning which of the keywords you identified in point 3 will be your main target. It is best to choose the highest performing keywords so that you can maintain your position among them. There's no need to include any other keyword from the list since the volume is not high enough.

5. Once you've done all of that, execute search engine optimisation (SEO) strategies to implement those keywords on your website and content pages to boost traffic and sales performance.

6. Use an analytics tool such as Google Analytics or Clicky to monitor how well your SEO efforts are working on a weekly basis in terms of traffic and revenue growth.

7. Take keyword metrics from search engines like Google and convert it to business metrics like increase in sales and traffic through the use of tools like Wordstream. This will allow you to create a direct relationship between online marketing efforts and revenue growth.

8. To find out which keywords are generating the most activity on your website, you can use a Google Analytics feature called "Search Query Performance". This gives you information about your top 10 search terms and how many people are using those phrases when coming to your site.

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Conclusion: keywords are one of the most important aspects of your online branding and online marketing strategy. If you're not going to properly utilise this, you're leaving revenue and traffic opportunities on the table. You should focus on producing great content that is relevant to your audience and using keyword-focused tools to get your content ranking higher across search engines.

Tags: Keyword research, where to find keywords, what are keywords, how do I use keywords in my articles

Jill Elisha - WordStream "Keywords are everywhere in life -- they make up the titles of books, movie titles, phrases we use when we email each other or type out a shopping list...