Is Paying For Traffic Practical?

Paid traffic isn’t an easy feat to achieve, even for the most experienced and skilled digital marketers. In order to scale their marketing efforts, bloggers need to figure out how they can get more traffic while still maintaining a budget-friendly strategy. There are so many ways that you can start building this kind of a campaign: 

- create awareness about your brand;

- use paid ads online;

- implement email campaigns that will provide leads, either on your website or through calling potential clients.

The last option is best for companies who have difficulty driving enough quality organic traffic. More than 60% of consumers trust their friends and family networks to direct them to a new product or service they may be interested in. Although this means you’ll have some work to do, if you can get your posts published on sites that receive a lot of organic search traffic, then you'll start building more trusting relationships with your customers.

People typically use the Internet for information gathering only in certain situations. They are also sometimes still reluctant to make the big step towards purchasing something online. To maximise the value of your website, marketers should also offer additional services, such as free shipping for purchases totaling over $49 and discounts for customers who purchase everyday items from their store.

Just because somebody immediately presses the back button when on your site doesn’t mean they are a “lost cause." With retargeting, you can show them relevant ads and get more users coming through the door. Sites like AdRoll, Google AdSense, and Facebook let you run ads that will target people who have shown an interest in your product and services. If they had no interest in what your company had to offer, they wouldn’t be on your site in the first place.

Is paying for traffic practical?  Definitely!  Not only is it worth it but it's really workable if done right.  I've been involved in digital marketing for a long time.  I've seen so many sites that failed to get any traction, yet still managed to pay for traffic.  Check out sites like "Crazy Egg" and you'll see the struggle that it took for them to keep paying for the traffic they needed.  As long as they brought in enough revenue, they were able to make it work.

There are a lot of businesses that don't know how to effectively use their social media presence to promote their business and grow their online presence. So if you want your business to gain more visibility on social media, you have to invest some money into social media advertising such as Facebook ads ads or Twitter ads. These ads are effective because they target potential customers before they click on your website. If you are looking for a company that can help you maximize your social media presence, contact us.

If you want to do something about the traffic you get, then start building up custom links for inbound marketing on your pages. Your payoff can include syndicating related articles from authoritative sites or by linking to relevant pages that will provide more value to the reader.

With metadata and search engine optimization (SEO), you can make sure that people land on your site through the right channels at the right time.

As far as how much money is required, that's going to depend on what kind of traffic you want to gain. The higher the volume you pay for, the more you will have to pay for it. Keep in mind, your goals and expectations should be realistic and manageable. If you're only paying for a few clicks per month, it's not worth paying much per click when other companies are out there offering them for cheap. Ideally, the cost of leads would be reasonable without having to break your budget all the time.  You can't expect instant results from paid traffic alone. You need to build up a base first before you can expect those results to be achieved.

Conclusion

While paid traffic can be a massive source of new leads, it doesn’t come cheap.  You might think that the reason this is true is because you are competing with other advertisers for the same ads.  Sorry to disappoint you but that’s not necessarily true.  The main reason why paid traffic is so expensive is because it takes a lot of effort to get the best results from it. . You need to do research and invest in other advertising methods before you can expect your paid marketing efforts to generate more leads for your business.

In short, no, paying for traffic isn’t practical..