Increasing Website Activity Through Email Signatures

Have you ever noticed that people who are signed up for your website or newsletter spend more time on your site? If so, you might want to consider adding an actual email signature to your emails. This will give a personal touch which will in turn lead to more website activity. Plus, with the abundance of email providers out there, it's never been easier for marketers and businesses.

That's why we've put together this blog post all about how to increase website activity and create an effective email signature!

In order not to sound too formal or like a copy paste job on every blog article, I have chosen different blogs for my examples. For the sake of this blog post, I have added my own fictitious email signature to the following blogs:

http://pinterestideasforentrepreneur.com/email-signature/

http://www.u-marketing-online.net/blog/2012/05/how-to-use-tweets-and-the-twitterfollowersfollowingfeeds/_comment_form.html?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+UMarketingOnline+%28U+Marketing+Online%29

http://designcollector.com/article/social-media-sites-101?rq=email%20signature

Now that we have the sample blogs ready, let's go ahead and get our hands dirty.

What is an email signature?

First things first! An email signature is part of your email message that appears at the end of your email. Usually it's a short bit of text that gives a professional touch to any email. It's also used to cover all your credentials including business name, address, phone number etc. In short, it's a way for you to promote your business or website at the end of every single one of the emails that you're sending out.

Why it's important?

This can be a huge time saver and reduce the need of having to come up with an email signature every single time you're creating an email. So the next time you copy paste a newsletter, blog article or even just a simple email, just add your signature at the end of it!

What to put in your email signature?

This is really up to you and what works best for your business. The following are some tips for how to take full advantage of an email signature: Make sure that your contact information (name, company name, phone number, website url) is easy to find and listed in plain text at the top.

Use a short and to the point signature that will not take up too much of your email message. You can either write your headline in your email signature or just add a link to your website.

Make sure you have 2-3 times the number of contacts that you have in an email signature. This way, you're more likely to be contacted if someone clicks on it. Take what works best for your business and use it!

Examples:

I have put together some sample signatures for the following blogs:

How to use Twitter and The Twitter Followers Following Feeds - http://pinterestideasforentrepreneur.com/email-signature/

How to use social media sites - http://designcollector.com/article/social-media-sites-101?rq=email%20signature

How to Use Facebook and The Facebook Page - http://www.u-marketing-online.net/blog/2012/04/how-to-use-facebook%2Cthefacebookpage/_comment_form.html?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+UMarketingOnline+%28U+Marketing+Online%29

How to use social media sites - http://brianmcnally.com/2012/05/how-to-use-facebook-pages-and-the-facebookfollowersfollowingfeeds/_comment_form.html?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+BrianMcNallyBlog+(BrianMcNallyBlog)

How to Use Facebook and The Facebook Page - http://www.bethanymeadowsdesigns.com/email-signature/_comment_form.html?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+BethanyMeadowsDesigns+(BethanyMeadowsDesigns)

How to Use Facebook and The Facebook Page - http://www.bethanymeadowsdesigns.com/2012/05/how-to-use-facebook-pages-and-thefacebookfollowersfollowingfeeds/_comment_form.html?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+BethanyMeadowsDesigns+(BethanyMeadowsDesigns)

How to Use Facebook and The Facebook Page - http://www.bethanymeadowsdesigns.com/2012/05/how-to-use-facebook-pages-andthefacebookfollowersfollowingfeeds/_comment_form.html?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+BethanyMeadowsDesigns+(BethanyMeadowsDesigns)

How to Use Twitter and The Twitter Followers Following Feeds - http://www.twitterideasforentrepreneur.com/email-signature/

How to Use Twitterand The Twitter Followers Following Feeds - http://www.u-marketing-online.net/blog/2012/05/how-to-use-tweets-andthetwitterfollowersfollowingfeeds/_comment_form.

Conclusion

This is your chance to get personally involved with your visitors! An email signature is a great way for you to communicate with them and give them a friendly face. Make sure that you personalize your signatures and make the most out of them. All of the examples above are simple, yet effective. Use what you like best and work with it!

Anna Jeffs is from U-Marketing Online , one of the top UK marketing blogs on business, internet, affiliate and promotion. She writes about a wide variety of topics including web development, internet marketing, email marketing and start up businesses. Find her on Twitter @urchicgirl or Facebook at Urchikilla .