Generate A Mailing List With Traffic Exchanges

A lot of people use traffic exchanges to generate mailing lists and grow their website traffic. However, there are a lot of steps involved with starting up on a traffic exchange like this that may seem scary at first. This article will provide you with the information you need to get started today.

First, you will want to find out if your website is compatible with a traffic exchange. The good news is that your website has most likely been tested for compatibility by the Google PageRank™ Indexing program before you published it to the web. If this is not true, then you will need to have a developer or SEO expert verify whether or not this is possible for your website to be compatible with an internet traffic exchange.

If you have a website that is compatible with a traffic exchange, then you will want to begin by creating landing pages on the traffic exchange. This is the purpose of which your website will be made available to interested visitors. Once the landing pages have been created, then it's time to draft up some email templates to use for collecting signups from your visitors.

Here are the steps you will need to take in order to create an email registration template:

1) Create a new folder on your desktop and name it "Templates."

2) Copy and paste two or three email registration templates into this folder. This will provide you with plenty of choices if you decide to change the look of the email registration templates later on.

3) Open up your word processing program and design a template that fits your brand. Remember, it is important that your message contains a powerful call-to-action, like a link to click on for signing up to the mailing list or an offer for free content in exchange for an email address.

4) Once you have your template completed, cut and paste it into the email signature templates folder. This way, no matter what template you decide to use when sending emails out from the exchange program, they will all reflect the same branding and feel as any other marketing you are doing online in this niche or industry.

5) Now, it is time to create a list of all the email addresses that you will be collecting from the traffic exchange landing pages. This is where a bulk email address management tool comes in handy. I highly recommend using one of the many online tools out there for this purpose. I prefer using MailChimp because they provide you with an unlimited number of email addresses for free each month.

6) Go to MailChimp and create an account, then follow the instructions to add your new mailing list. You can now copy and paste your new subscribers into the MailChimp management page as they sign up for your list on the traffic exchange. After this, you will have received their email addresses and can move on to the next step.

7) Create a new data entry form for the landing pages. This is where you will collect the information from your visitors that will be a driving factor in how you distribute content on the traffic exchange. I recommend using HTML forms and not just plain text forms for your new subscribers to fill in. This way, when they receive emails from you once they sign up, their information will come right over the top of whatever marketing message they see on the landing page because it is being sent in HTML format instead of just plain text. You can create one of these HTML forms in under five minutes on your website.

8) Create a simple blog post or webpage that will offer free content in exchange for an email address. There are plenty of free hosting services out there that you can use to get started with this step. It is important to note that you want to provide your new subscribers with a link to click on that takes them straight to your traffic exchange landing page so they can begin giving away their email address in exchange for free content. This will allow you the advantage of having them give you their email addresses before they even see the home page where all of the other ads are located and competing for attention with each other over there.

9) Once you have completed all of these steps, then you are ready to setup the traffic exchange. Before I do this, I recommend testing your new advertising campaigns out on two different traffic exchanges that support the same hosting software as your traffic exchange of choice. Make sure that your landing pages are working properly before you attempt to send out email messages to your list through the sending software of your choice. In addition, test out different variations of your message in order to see which one is best for capturing emails from prospects.

10) Now that you have ensured that all of these steps are being followed correctly, then it's time to set up the traffic exchange advertising software in question. Here is a link that will take you to the setup instructions for Traffic Exchange 2000, which is the software my company uses to advertise our own traffic exchange programs, as well as thousands of other members on our network.

11) Follow these instructions carefully, then complete the process of setting up your account with the traffic exchange in question. You will then have a new area under "Campaigns" that will match all of your landing pages and advertising messages together and allow you to start sending out email messages to your subscribers or prospects for collecting their email address and enticing them into signing up for your list.

12) Once everything has been completed, you will want to start by uploading the email registration form data entry form that you created earlier on. This will make it possible for you to send out email messages to your new subscribers as soon as they sign up.

13) Once all of these steps have been completed, then it's time to begin sending the emails that you have created. This will not only give you valuable information about what you are doing right and wrong with your business, but also how to target new email subscribers more effectively in the future.

14) Once you determine that a new email campaign is a success, then it's time to repeat the process and send out another one. By keeping this process going over several weeks or months, then you can begin seeing positive results in the results of your campaigns.

15) You will not only see major improvements in your traffic exchange advertising, but also in the overall results of your business as well. This is why it is important to keep testing different variations of your ads and messages, even if you are seeing positive results. Sometimes, small adjustments are all that is needed to make your campaigns even more effective than they were before.

Bottom line: The goal of an email signature campaign will always be to make it easier for new visitors or prospects to give away their email addresses because they are driven by the possibility of receiving something that they know is valuable in exchange for giving you their contact information.

Conclusion

Email signature campaigns are quite possibly the most effective way to advertise any business online today. The best part about them is they can be customized to fit your needs precisely. The one thing you will need is a large list of targeted subscribers in order to make this form of advertising successful, which is why I recommend testing out different variations of your free content until you find something that works for you and your business.

By following the steps that I have described above, then you will be on your way to creating and sending out email signature campaigns within a matter of days, not weeks or months like it might take other people who attempt to create these same campaigns without having a system in place first.