Email Marketing

You have a great product, service, or idea. Now you just need people to buy it. How do you do that? With email marketing.

Email is one of the most direct ways to get in touch with your audience, and studies show that open rates for emails are about 40% higher than they are for social media posts. That means you’re more likely to get people’s attention and craft a relationship with your email than you are with Facebook, Twitter, or Instagram.

That said, crafting that relationship – and using the power of email marketing to push your business forward – isn’t always easy. Email marketing requires a specific set of skills and a specialized toolkit that can change as often as technology does.

And if you don’t have the right set of tools at your disposal, it can be nearly impossible to get meaningful results from email marketing.

That’s why we’ve put together this email marketing tutorial for beginners. We’ll walk you through the tools you need, the different types of email you can use, and how to avoid common pitfalls. Armed with the right set of tools and a little bit of know-how, you can make your business a success with email marketing.

What is Email Marketing?

Email marketing is any type of marketing communication that uses electronic mail to reach out to a potential customer. It can include newsletters, special offers, product announcements, event invites, opinion surveys or job listings or other information directly related to your products or services.

Not only is email marketing cost-effective in the long term, it’s easy to keep track of your customer database with a simple monthly newsletter. The trick is to develop a reliable, consistent process and then follow through on it.

Why Email Marketing?

1. Easy Access to Customers: Mailing and e-mailing are still the most common ways for companies and brands to reach out to their customers, especially as sending bulk emails has become extremely inexpensive (~$0.09 per e-mail) while bulk mailing costs have increased ($3+ per postcard). Most people check their mail multiple times a day so you can easily connect with them at any time.

2. Consistent Marketing: The major benefit of email marketing is the ability to consistently communicate with your audience. If you send out a weekly newsletter about new products, new services or new campaigns, you will have a steady stream of customers that are closely engaged and growing your customer base organically. This is especially beneficial for businesses that build and maintain a long-term relationship with their target audience and are able to deliver an automatic, consistent email to them.

3. Inexpensive: Email marketing is very affordable compared to other forms of advertising like print or broadcast media, where it can cost anywhere from $1 to more than $10 per thousand impressions (the number of people who see your ad).

Conclusion:

Since the dawn of the internet, email has been one of its most useful features. Email marketing is nothing new – in fact, it’s a proven way to reach out to customers in the comfort of their inbox. With everything available on smartphones, email is still one of the most common ways for people to read and send messages.

An email newsletter gives you a cost-effective platform to share your brand’s story and connect with your audience. A consistent process, along with offering something unique and interesting enough that people want to read it, will help you grow your business through email marketing.