Email Marketing Reminds Me Of My First Reading Book.

As a child, I read so many books. It was never a chore to pick up a book and start reading. Even when I was doing my homework, I would still be reading! Today, however, the number of emails that I receive is enormous. With all of these emails in my inbox, it’s hard to find time for actual reading. Email marketing reminds me of the first reading book that we had growing up — both were cool but ultimately stressful and nearly impossible to share with anyone.

We all have our first book. According to Adweek, "the first book that really hooked you was not one of the Harry Potter Kindles, but a physical one. It could be a comic book or a picture book, but it was the first time you gave yourself over to someone else's words." 1 I can relate. My first books were paperbacks with very small print and tricky covers. The English language wasn't my native tongue, however that didn't stop me from devouring them all! As I read my way through these books, I felt connected to the characters and the world they were living in.

Marketing reminds me of my first reading and that’s a scary thing.

An Email Marketing Reminds Me Of My First Reading Book.

We all have our first book. According to Adweek, "the first book that really hooked you was not one of the Harry Potter Kindles, but a physical one. It could be a comic book or a picture book, but it was the first time you gave yourself over to someone else's words." 1 I can relate. My first books were paperbacks with very small print and tricky covers. The English language wasn't my native tongue, however that didn't stop me from devouring them all! As I read my way through these books, I felt connected to the characters and the world they were living in.

Marketing reminds me of my first reading and that’s a scary thing. Here’s why: When I’d pick up a book as a child, I would read it from beginning to end. I didn't skip around or check out the "good parts." My eyes devoured every page. When the story was over, I would read it again. And again. And again…I was very passionate about my books!

Now imagine marketing as this same process (it’s not). As a marketer we hope that when someone reads our emails they appreciate the hard work that went into writing this piece. However, the reality is that you’re still putting out an email and hoping someone reads it. Just like a book, there is no guarantee that the recipient will read it or not. What’s worse, if they take a look at your email but don't open it, then you’ve just wasted time and energy—again! (You can see why I was so into reading books!) Marketing reminds me of my first reading book and that’s a scary thing.

When sending an email to your list—whether it's to introduce yourself or share something—you're also hoping that they will read it all the way through.

Marketing Reminds Me Of An E-Reader.

Conclusion

Reading is an art form and it’s a shame that we don't all get more time to read. As we continue to fill our inboxes with marketing emails, there’s a good chance that our reading habits will change significantly. We may decide that checking emails is less important than doing something else. As writers, we need to carry ourselves with pride—just like a published author would! The next time you’re writing an email or crafting your next landing page, remember that on the other end is a reader and they deserve your creativity just as much as anyone else!

1 https://www.adweek.