Email Marketing Basics

Email marketing is a powerful tool in the course of your business's marketing efforts. But with a large number of email marketers out there, it can be hard to know where to start. If you want to get started in email marketing basics then this article will show you what you need to know.

What Is Email Marketing?

Any type of communication sent through an email server, either the sender’s own or one provided by a third party such as Yahoo, Hotmail or Gmail. There are several types but the most common are transactional emails (e.g., order confirmation), promotional mailings (e.g., newsletter subscription offers), and transactional emails for which open rates are not important (e.g. product launch announcements)

What Is Email Marketing Software?

Email marketing software is a set of tools that allow you to send out and track your emails and communicate with your customers through email. Despite the name, most email marketing software also provides features to work with social media. Think of it as high tech word processing or spreadsheet; you can create a document and save it to your hard drive, share data between programs, etc.

What Does Email Marketing Software Do For Me? (Benefits)

Sending: The program creates an email address such as abc@emailmarketingsoftware.com that forwards to your regular email address (e.g., abc@hotmail.com). This ensures that the recipient receives your email.

Analytics: The program keeps track of every open and click through email you send. It also tracks the number of subscribers and contacts to help you see if there is a problem and how to fix it.

Blogs: The program supports blog posts, where you can post text, images or video files and track readership or conversion rates. You can do this through email, sms or direct links on websites.

Social media: The program allows you to send out messages via social media such as Facebook, Twitter or LinkedIn so people can share your content. You can also track the number of clicks on Twitter or Facebook to get a good idea of how effective your email campaign is.

Marketing: The program allows you to send out messages to calculate ROI (return on investment) when you send out a promotional email to customers or members of your mailing list. For example, if you sent an email about deals and discounts, it will calculate what percentage of people clicked through from this and other emails.

Why Use Email Marketing Management Software?

You need your emails tracked and saved in order to be able to organize them properly for future campaigns. You would also like the ability to send out emails according to certain criteria such as when a special event occurs.

How To Find Email Marketing Software

You should be able to find these email marketing tools online. If not, try a search engine such as Google or Bing. There are also many free programs that you can install on your computer. The main difference between free and paid is that the free ones usually don't have as many features. You might need an account and logging feature so that it is easier for you to view the data on your computer.

Conclusion

Email marketing software is a tool that you can use to send out email messages, track the number of viewers, and see if your emails are reaching your target audience. You can also use it to write blog posts and even manage social media. Because of the many features involved, It is recommended that you sign up for a free email marketing software trial to decide which one works best for you.

Source: http://www.wikihow.com/Use-Email-Marketing-Software

https://www.themarketingprofs.com/article/76693/email-marketing/what-is-email-marketing

http://www.emailappsreport.