Email is one of the most important tools for businesses and individuals alike, and MailChimp makes it easy to use your words to show personality. You can customize your email stationery right inside MailChimp using our drag-and-drop editor. This post will talk about 5 different ways you can make your emails stand out for recipients by incorporating personality into the design.
1. Take a picture of something
Using a photo in your email can be a great way to personalize your emails and express who you are as an organization. Establish who you are and what your business does by showing personality through these images.
2. Colorize graphics or images
Another great way to show personality and customize your email is by adding a color effect to graphic designs or images found online to make them stand out from other emails in the inbox. Here at MailChimp, we have already got a colored version of our logo that you can easily change to any color scheme that fits the look for your email stationery design.
3. Use fonts that change their look with color
If you want to customize designs for each recipient, you can do it by changing the color of fonts to fit your design and brand personality. Here are three of our most popular fonts that come in three different colors: blue, black, and soft pink. If you change the colors of these fonts, your email design will easily stand out from the rest.
4. Use a color palette
The use of color in email stationery design is a great way to add personality and add style to a plain email without using heavy graphics or images. You can customize colors for each recipient based on their preferences or individual interests by using colors that suit them better than others in your stationery design.
Here are some examples of color palettes you can use to create your own designs:
5. Show who you are with images or graphics
You can also show off your personality and style with images or graphics that represent yourself as an organization. Here are some examples:
Good luck with your email designs! If you have any questions about making the most out of your email marketing, please don't hesitate to let us know! We're always happy to help.  - The MailChimp Team --
Are you a small business that needs better email marketing? You can sign up for a free trial in less than 30 seconds, start sending newsletters in minutes and see your first results in 1 hour . Get started for free .
About MailChimp
MailChimp is a marketing automation platform that helps small businesses and teams create, send, track and analyze their email campaigns. It's designed to make email marketing easy and affordable so you can focus on doing what you do best. Learn more at , follow @MailChimp on Twitter or join the conversation on Facebook .
Posted by joshwise at 3:45 PM No comments:
In this post, we'll be looking at 10 of the most useful email marketing tools for small businesses to get started with today. These tools allow you to build and send email marketing campaigns quickly and easily so you can start growing your business in no time! Many of the tools included in this post are cloud-based, meaning that they do not take up any space on your hard drive or computer. This means that when combined with other tools, you can have all of these tools available to you from the same single dashboard.
All the tools mentioned in this post can be either free or paid for depending on the level of features they offer. Most of the free tools are ad-supported, meaning that they offer marketing tools for free in exchange for displaying advertisements. These ads can be as small as 1 pixel or as large as a full page, depending on what account level you purchase. If you are interested in paid-for services but also want to reduce the number of ads shown to your users, look further into each tool's features and advertisements to find one that is right for your needs.
Here is a brief description of each tool mentioned in this post so you can get started adding them to your business' email marketing arsenal:
1. Aweber
Aweber is a fully customizable email newsletter service that is compatible with virtually any web platform or online service. It allows users to design their email newsletters with professional templates and still have control over each and every aspect of their campaigns. The platform also allows users to track click-throughs, open rates, unsubscribes, bounces, complaints and other metrics related to their emails.
2. Sendible
Sendible is a social sales tool that allows you to manage your email marketing campaigns through Facebook, Twitter or Google+. Through this tool you can send emails that include "social" buttons which will direct your customers to any social media account they may have added in order to encourage further engagement. This tool also includes a number of tools that allow you to track customer data as well as analyze the success of your campaign based on these various metrics.
3. Zoho Campaigns
Zoho Campaigns is a cloud-based email marketing platform that allows you to design and send personalized email newsletters to your customers. It offers a variety of tools, such as auto-responders, tracking codes and integration with other services. The platform also allows users to create templates and collaborate with other business owners, which can improve the efficiency of your email marketing campaigns. For more information on how the tool works and what it can do for your business, visit .
4. Moveable Type
Moveable Type is a desktop-based service that enables users to design their own unique newsletter templates. Users can add their own text, images and even embed YouTube videos into any template. Each template can also have its own CSS so you can completely customize the look and feel of your newsletter.
5. Mailchimp
Mailchimp is a free service for creating and sending newsletters that includes a variety of templates and professional tools that allow you to build and maintain an email database of your customers. As well as designing your newsletter in HTML format, you can also add extra elements such as background color and typefaces to really make it match the personality of your brand. For more information on how to use MailChimp, please visit their support center at .
6. Campaign Monitor
Campaign Monitor is a full-service email marketing platform that allows you design and send your own customized HTML emails without needing any prior experience or training. The service includes a drag-and-drop builder, which allows users to design their campaigns with extreme ease while still allowing them to have control over the color and format of their newsletter's design. This service is also compatible with any web browser so you can access it from anywhere at any time.

This is just a small sample of the email marketing tools out there for small businesses. Other more specific tools include:  - DNS hosting;  - Chatting services;  - Email tracking;  - Link shortening services and much more! If you think we've missed some amazing tools, please let us know in the comments or on Twitter by using the hashtag #SMBBookClub and we'll be sure to update this post with any new tools we may have missed.

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