Effectively Monitor The Progress of Your Email Communications With Mail Tracking Tools!

The email marketing process has many moving parts, which can make it difficult to know how effective the campaign is. One way organizations can monitor their email campaigns is through mail tracking tools. Businesses use these solutions to send, receive and track emails from external contacts, without having to take a step into the mailbox or having to subscribe an expensive hosted solution.

Mail tracking tools allow organizations to track their calendar of interactions with their audience with detailed analytics graphs that visualize what’s happening in real time and over the course of campaigns.

This allows organizations to know how effective their marketing strategies are at getting prospects to click or open.

In this article, I'll talk about the characteristics of email tracking tools and how they help an organization understand what's happening with their email campaigns. For a better understanding on how to effectively use them, let's take a look at their capabilities.

Let us start with the most affordable, and widely used one, MailChimp, which is used by many brands including Twitter and LinkedIn. It has everything that you need in order to send and track emails without having to buy anything extra. All it takes is an SMTP server address and a domain name for your campaigns so that your emails will go through.

The MailChimp dashboard is very straightforward and easy to use. On the sidebar, you have all different tabs that are logically categorized by function: connect with your audience with the “lists” tab, send emails to your subscribers through the “campaigns” tab, create templates and design emails through the “design” tab, track your campaigns success through the “reports” tab, and organize team members around your projects through the “teams” tab. The interface is very attractive and can be customized according to each organization's needs.

Another great feature is their ability handle multiple domains if needed and it even has a mobile-friendly responsive design for all email campaigns. They also have a drag-and-drop email builder that makes it easy to create professional looking emails with interactive content.

The integration possibilities of this platform are endless, making it easy to build automated workflows, setup social media notifications and track results like click, open and unsubscribe rates. It also has great integrations with other marketing tools like Google Analytics, which allows you to identify who did not open the email campaign in MailChimp and encourages them to do so through a pop-up message on their website.

The tracking feature for all campaigns is included in their platform, but you can select which ones you want to track or don’t want to track at no additional cost. With this pricing model, it’s a great way to manage your email campaigns.

Another great feature of MailChimp is that you can have unlimited support and they offer 24/7 customer support. It has a well-established track record of reliability and trustworthiness, making it trustworthy as well as reliable. It also has an active community of customers on its website that can offer advice and guidance for the best practices in this industry.

MailChimp also offers many other features such as A/B testing tools, newsletter services, customizable templates and more depending on their needs. All these features make it an excellent choice for many companies looking to send emails without having to buy another component for their email marketing campaign.

Conclusion

MailChimp is one of the most widely used email marketing tools out there and it comes at a decent price. Their GUI is very easy to use and they have an integrated reporting system for all campaigns. The only feature that Mailchimp doesn’t have yet are social media integration buttons, which can provide many benefits to many organizations. For example, you are able to improve your click-through rates and reduce your unsubscribe rate just by asking your audience to share it with their friends.

Another great thing about MailChimp is that you can send emails through many SMTP servers if needed or even 360° email campaigns from a unified dashboard.