Driving Targeted Traffic To your Website

In this article, I will discuss 7 strategies on how to drive targeted traffic to your website.

1. Use social media - If you don't have a social presence, it's time to start! Build up a following on the most popular platforms and use them strategically to reach your target audience and grow your followers.

2. Optimize for search engines - One of the biggest factors in sending targeted traffic your way is by optimizing for search engines. This includes having an optimized site title, meta descriptions, headings tags and alt tags for images. Further, make sure you have quality content that ranks high on Google or Bing when people are searching for what you offer!

3. Local SEO - When you're tailoring your content for local search, you're more likely to get more targeted traffic. So do your research and know your target market so that you can speak to them directly with the right keywords tailored specifically for their location.

4. Work with a service - I would suggest working with an SEO company that specializes in sending targeted traffic to your website such as Search Engine Optimization (SEO), which is usually paid per click ads on Google, Bing or Yahoo or Pay Per Lead (PPL). This is definitely a step up from self-driving traffic and will help you build a brand recognition among potential clients and customers.  5. Be social - How can you reach your potential clients if they aren't looking for you? Be social, so that when clients or customers are searching for products or services they need, you can show up in the search results. Check out my post on how to promote your business with social media , and this article on some great tips on how to use Twitter effectively .  6. Stay relevant - The best way to get targeted traffic is to stay relevant. One of the best ways to do this is by constantly being updated about what's going on in your industry.

7. Create a roadmap - One of the biggest mistakes most of us make when it comes to driving traffic to our website is that we plan on the fly. If we don't have a clear road map to follow, we stand less chance of reaching our destination. The best road map is a goal-oriented plan that breaks down how you can reach that goal.

2. Targeted Traffic Strategy #1: Optimize  your Website for Search Engines  (EzineArticles, Digg, Facebook and Twitter)

1. Write a good title - By optimizing your website for search engines you should expect to see better rankings on Google and Bing because the title is what people see on search results first. It should be to the point, easy to understand and 'catchy' enough for people to want to click on the link.

2. Optimize meta description - This is the piece of code that appears under your title in search engine results, telling people what you're about and why they should stay on your website. The trick is to make it relevant but not so long that it doesn't look attractive.

3. Optimize your headings - Headings are basically sub-titles of each section in your article or blog post, which help guide readers as they move from one section to another through your content.

Conclusion: When optimizing a website for search engines is the first step in the process of driving targeted traffic to your website, it's important to do this right. Do not skimp on the title or meta description and give readers more information about your business, so that they can find out what you offer or what they may be missing as a result of your missing out on an opportunity because you haven't been doing so.

4. Targeted Traffic Strategy #2: Content Optimization  (EzineArticles, Digg, Facebook and Twitter)

We've all seen that if an article is published on a blog or website it will usually rank for keywords that are related to the blog post.