Don’t Lose Email Leads in Your Spam Filter

It is a well-established fact that email goals are the most likely to convert customers into leads.

After reviewing some statistics, a study by HubSpot found that emails with CTAs were three times more likely to generate conversions than other emails.

What does this mean for you? It means you need to make sure your email campaign is not being accidentally filtered out by spam filters. This can be a frustrating experience since the process of making an email clean enough for the inbox can be long and tedious.

In this article, I’ve compiled a list of 10 common mistakes that might be preventing your emails from reaching your subscribers. Fixing these problems will not only help you avoid spam filters, but will also help you increase the click-through rate (CTR) and open rates of your campaign.

Use a Tracking Link

If you use a tracking link to track email opens and clicks with an external tool like Google Analytics, you’re inadvertently adding another tracking element that can harm your deliverability. Instead, create short links with services like bitly to track clicks without increasing the number of variables in the link.

Use H tags

H tags are a crucial part of email deliverability, especially when you’re using a header or footer within your email to track open rates and clicks. It’s important that you use H tags in the same format as your logo. For example, if your company logo is <img src="https://www.linkedin.com/company/buzz/logo.jpg" alt="Linkedin Logo" /> then your H tag should look like this: <img src="https://www.linkedin.com/company/buzz/logo.jpg" alt="Linkedin Logo"/> . This allows spam filters to recognize the logo and pass your email along.

Add a Download Link to a Blank Email Template

If you have a blank email template without any content, it might appear as empty, which can cause some spam filters to flag your mail as spam. Instead, add content to your blank templates using unique URLs that direct people away from your mailer.

For example, if you have a template named: awesome_email.html , then the blank email should have an extra URL link in the template tag like this: <a href="https://www.linkedin.com/company/buzz/awesome_email.html"> awesome email </a>. This will make sure your spam filters pass the mail along and your subscribers won’t miss anything critical from your email.

Add a Video and Screenshots

If you already have video content that needs to be added to your emails, it’s best to post it on YouTube or Vimeo rather than embedding videos into multiple emails.

Conclusion

There are several reasons why you should never add videos or screenshots to your emails. First, adding too much content to a single email can slow down performance and make it difficult for people to interact with your emails. Second, many email providers don’t use image or video attachments while sending out messages in spam filters. The internet security agency Reputation Defender conducted a study and found that 54% of subscribers don’t want attachments in their emails because they believe they’re being infected with viruses.[1]

If you post videos on YouTube or Vimeo, it will help you spread the word about your business without adding high bandwidth charges and additional server costs.