Designing Strong Direct Mail Letters


 Designing Strong Direct Mail Letters

In a perfect world, everyone would love to receive write up letters in their mailbox. Unfortunately, this is not the case. The goal of direct mail letters is to grab your recipient’s attention and interest them enough that they will open it immediately. If done right, these letter will be read and result in a sale or new customer relationship that could develop into one of many possibilities.

There are several key factors with writing effective direct mail letters:

- Tailored content for the specific recipient
- Clear call to action for actions that take place post opening letter, rather than before it's opened- Clear and concise information about what takes place after opening letter from sender/service provider (e.g. a competition, or a free consultation).
- Timing of the mailing (e.g. is it sent in advance of an event, to encourage attendance?)

There are also the non-direct mail components that factor into writing effective direct mail letters:

- Attention grabbing subject line/title (e.g. "Open this letter if you want to save $1000") - Postage costs and efforts for delivery (e.g. "Send this letter to your customers today & they can save $1000 on their next vehicle") - Clear and concise information about what takes place after the letter is opened from sender/service provider (e.g. a competition, or a free consultation)
- Clear call to action for actions that takes place after the letter is opened, rather than before it's opened

Will you get sales from your direct mail letter?
Yes, it’s true that every time one of these letters are opened there will be a direct result in sales from the sender/service provider. The effectiveness depends on the specific recipient. If the recipient has an interest in the product or service, then there is a higher chance that they will take action. If not, then there is a lower chance of them taking action.

Here are a few ways to increase your chances of getting results from your direct mail letter:

- Nonprofit and charity organizations should focus on building credibility and trustworthiness through content that shows how their program or nonprofit helps beneficiaries. - Businesses should use information in the letter to convince recipients why they should choose them instead of local competitors. - Real estate agents can use these letters to tell recipients about specials and events happening in their area (i.e. upcoming charity events, home showings, etc.).
- Service providers can use the letter to promote their services and inform recipients about free consultations and special pricing.

To learn more about designing effective direct mail letters, contact Austin Direct Mailers . For over 25 years they have been creating successful direct mail campaigns for their clients. They are experts in the field and have helped hundreds of businesses with their direct mail marketing efforts. You can call them at 512-836-2838 or visit them online at:

By Robert D. Quinn
Before we can even get to the point of sending a direct mail letter, there are several factors that must be taken into consideration in order for it to be effective. The key is creating a direct mailing letter that will have a positive impact on the recipient. It needs to catch their attention so they will look at it and realize what benefits they can receive from reading through however long it may be for them to finish reading.


Effective direct mail letters deliver what they promise. This is a must for your business if you want to succeed and catch the attention of your customers. It can be difficult if you do not know where to start, which is why it is important to start with a professional who knows how to write them.

By Evan Carmichael
The simple act of changing things up in your life can quickly pay off big time dividends.

As a successful serial entrepreneur, I’m always seeking new ways to improve my online marketing strategy and the results derived from it. I am intentionally always trying out new methods, techniques and tactics so that I can remain fresh and innovative in my online marketing endeavors.

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