Copywriting in Your Email Campaign

Email marketing is still one of the most effective ways to scale your business. With figures like these, it’s no surprise that you need to learn how to do things such as send great email campaigns if you want a chance of success. The key is knowing what works and what doesn't work in this latest email marketing strategy and how you can get the best possible results for your business in the process.

What Is Copywriting?

Marketing copywriting or email marketing copywriting, or simply just 'copy', is the art and science of writing and crafting compelling email messages. These sentences are important to any company that wants to stand out from the competition. In fact, it's the success of your email subject line that can either totally or slightly change your conversion rates, depending on exactly what you're sending out. Since that's pretty important for businesses, consider learning how to use the best possible copy in order for you to be successful with your campaign.

How Do I Do It?

For starters, a lot of business owners start off by just winging it and wishing they had some great copywriters on staff. This isn't a bad thing if you're a naturally gifted writer, but it's not really the best way to get good at something. Most people who are trying to do it on their own usually end up with some pretty bland copy and with results that last for only one email.

The next option is hiring a freelance copywriter, which is great if you know what you're doing. Unfortunately, most business owners don't know where to find a good copywriter or even how to find one. The next option is hiring in-house, which might be your best bet if you want someone who'll stay longer and better serve your company needs moving forward.

How Much Does It Cost?

Depending on where you live, hiring freelance copywriters may or may not be a great option for you. If you want to hire someone locally, you'll probably end up hiring a freelancer who's charging a per hour rate. If you live in a major market, this isn't going to break the bank for you but it could still be pricey depending on what your budget is.

How much do copywriters charge? Well, the first thing that's good to know is how much they charge per hour of writing time. The average hourly rate of most freelance copywriters falls somewhere between $15 – $35 an hour depending on things like their experience and location. The average cost per thousand of email opens is also something to look at, since it'll help you to decide how much you should actually pay for your copywriters. Depending on where you live, this could be anywhere between $0.24 – $0.45 per thousand email opens.

Before taking on any work as a freelance copywriter, it's highly recommended that you complete some sort of education first. Not only will that give them some background knowledge and experience which they can work with, but it'll also allow them to establish an understanding of the industry and what's possible or not possible in your business.

Conclusion

Copywriting is one of the most important aspects of your emails, as it can make or break your campaign. You'll want to be sure that you're able to hire a copywriter who knows what they're doing and can help you to create the best possible email messaging, which will lead to greater success for your business.

It's never too late to learn how writing better copy could impact your conversions and sales, so contact some copywriters today and start working on a strategy for getting new clients!

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There are many different ways people can use email marketing for business: from sending announcement emails, promoting special offers and discounts to maintaining customer relationships and boosting loyalty.