Consumer Mailings

Many marketers have resorted to sending out mailings about their products or services. These offers often show up in your mailbox and you may not even know what the offer is. This blog post highlights some of the reasons why marketers increase their mailing campaigns, as well as showing you how to keep your mailbox from being bombarded with these unsolicited pieces of mail.

A recent marketing trend is sending out unsolicited mailings for a company’s products or services. The offers show up in everyone’s mailbox and often go unnoticed because they look like junk mail to most people. As someone whose inbox is often overrun with mail, I must say that I am completely overwhelmed by the amount of material that is shoved into my mailbox.

There are many good reasons why marketers send out these pieces of material. For example, research shows that consumers are sick and tired of getting junk mail and they often find it annoying and intrusive. Having said this, marketers should know when to stop sending out their unsolicited material. In fact, many businesses have a policy against sending any form of unsolicited mail campaigns which include their product or service. This means that companies should think twice about whether they really need to send out an email mailing or not since most people will simply delete them without even opening them.

You should know that it’s important not to spam your mailbox. If you do this, then you could be facing serious consequences if you get reported by the Federal Trade Commission or the Better Business Bureau. If your company does decide to send out unsolicited material, then they need to follow a few simple rules:

The guidelines for any mailings will vary depending on what state you live in and depending on the industry that you are in. However, marketers should keep in mind that there are regulations for mailing campaigns. It’s also important to remember that if there are materials sent out with errors or incorrect information on them, then the sender will be held liable for any damages incurred by those who receive the mailing.

To learn more about marketing mailing initiatives, or to get information on how to reduce the amount of mail that you receive, I recommend checking out:

- Consumer Mailers - http://www.jotform.com/blog/consumervmailers

- "Consumers' Unsolicited Information Act of 1986" - http://www.ftc.gov/bcp/conline/pubs/buslawprod.shtm#8

Image credit: Unsplash.com

Image title: Isolating The Subject

Title: Isolating the Subject

Author: Thibault Jacquin

Date Published: 09/01/2013

Isolating the subject is an incredibly important step in any portrait. A portrait is meant to capture a moment in time, and momentarily isolate your subject. This is a good example of isolating the subject, which gives the viewer a chance to focus on the moment and take their own interpretation from it.  A great photograph should not tell its story but rather invite its viewers to give their own interpretation from what they see.

Conclusion:

Great photography should not tell stories but should invite viewers to interpret the image in their own way.

Image credit: http://noise-photography.blogspot.com/2012/12/tutorial-portrait-photography.html

Image title: Soft, Pastel Colors

Title: Color and Light

Author: Scott Kelby

Date Published: 10/06/2012

Color and light are your two most important tools as a photographer; this is true whether you're shooting people, landscapes, weddings, food, or anything else.