Choosing Cool Sunglasses

Sunglasses are the ultimate accessory. They protect your eyes from UV rays, disguise tired eyes after a late night, and cover up blemishes. But what makes for cool sunglasses? What goes into making a fashionable pair of shades?

Check out our informative guide on choosing cool sunglasses and find out what styles to look for!

-Trudie & Justin, Savvy Shoppers at The Fashionable Home

Part 4: Write Your Conclusion 

Use the following questions as prompts to write your conclusion. You can give any answer or write an entirely new response for each prompt. 

What do you think of this article? 

Do you have experience shopping for sunglasses? 

What is your favorite style of sunglasses? 

Are you going to follow the advice in this article? Why or why not?

Advertisements from Different Countries

Part 1: Read the following advertisements from a number of different countries as a class. Discuss the differences and similarities between the products being advertised. How does culture influence how products are presented and sold to consumers? What aspects of these advertisements would be considered universal and what aspects are specific to the culture in which they were created? Part 2: After students have had sufficient time to analyze the advertisements, divide students into teams. Have each team create a mock advertisement. Ask the teams to present their advertisements in both English and the language of their country (see attached sheet). Part 3: Continue with part 2 and have each team share what they learned about how advertising in different countries is similar and different.

Part 4: Continue with part 2. In groups, discuss which country's advertisements are most difficult for your group to translate/adapt into English. What could be done to make them easier? Part 5: As a class, write responses on how you think advertising might change over time as technology and globalization continue to influence marketing strategies around the world.

Additional Resources

"The Past, Present, and Future of Advertising: An Illustrated History" by David A. Gerber (2010) –This book examines advertising in the United States from the early 1600s through the 2000s. It includes advertisements of Coke, Coca-Cola, Pepsi, and a new generation of soft drink brands.

"The Selfish Gene: 30th Anniversary Edition" by Richard Dawkins (2006) – This book examines issues surrounding cultural evolution in a scientific context. It centers on models of selfish gene theory and explores how cultural rules are selected over time by human societies.

Videos from BBC America & You Tube – These videos examine contemporary advertising practices in Japan and the U.S., respectively. Students can watch these videos independently, and then as a class, discuss similarities and differences.

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1 "Subconscious Advertising: Influencing Consumers to Buy Without Realizing It." The Best of Infographics: The Selfish Gene. N.p., n.d. Web. 20 Nov 2014. <http://www.icondeposit-eu1-comiccons/infographics-selfish-gene/>.

2 "Subconscious Advertising: Influencing Consumers to Buy Without Realizing It." Psychology Today RSS Feeds - Consumer Behavior News & Views | Psychology Today Blogs - Psychology Today Blog Network . N.p., n.d. Web.

Conclusion: After students have had sufficient time to analyze the advertisements, divide students into teams. Have each team create a mock advertisement. Ask the teams to present their advertisements in both English and the language of their country (see attached sheet). Continue with part 2 and have each team share what they learned about how advertising in different countries is similar and different. In groups, discuss which country's advertisements are most difficult for your group to translate/adapt into English. What could be done to make them easier? As a class, write responses on how you think advertising might change over time as technology and globalization continue to influence marketing strategies around the world.