Auto Responders:- Do I Need One?

 Auto Responders:- Do I Need One?

This post is to help ensure you are making the best decisions for your business or personal life with Auto Responders. If you're considering hiring an Auto Responder Company, this post should help you ask all the right questions before signing up.

What is an auto responder? An auto response system (also known as an “auto-responder”) is software that uses email to automatically send a message immediately when someone sends correspondence to a particular email address. Auto responders can be set to email you, send you a link to a page or webpage, or post on your blog – it all depends on the package you purchase.

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Take a good hard look at what your auto-responder is costing you in business and find out just how much value it is bringing vs. the time involved.  Come up with a monthly rate that is worth more than the cost of your time – by $15 an hour if possible!  (You can always do the math later if needed).

Auto Responder Company:- The Marketers Magic Trick

If you are contemplating using an auto responder for your business, there are many factors to take into account. Here is a list of important considerations:

Responders fall into 2 categories:

1. Responder that emails a message automatically on your behalf; additional rules can be set up in the system.   This could include sending out a specific message at certain times of day or during certain days of the week (the time factor).   It could be something as simple as sending out emails every 2 hours when you're asleep, or it could be something as complex as it emailing the leads that fit a certain criteria when they reach a particular point in their buying cycle.

2. Responder that sends a link to a page or webpage when someone sends correspondence to your email address.   This is usually used as a way of collecting leads and information from potential customers.   You can also set it up so that the person receiving the email doesn't see your name anywhere on the page or webpage.   It's just another way to gather leads without being “spam” – because you are not actually sending out emails, you are sending out links.

Auto Responders: The Marketers Magic Trick

There are many companies online that offer auto responders. There are also many people who write their own software for this purpose. How do you know which is right for you? I would suggest using a tried-and-true company that has a track record vs. someone who may be cheaper or free, but is completely untested.

Conclusion:

The last thing you want to do is spend a lot of time or money on buying an auto responder and then find out that it doesn't do what you want, or worse yet, it actually hampers your business by diverting leads away from other places they could be going.   Be sure that you ask these questions, and any others that come to mind when looking to use an auto responder:

1. How long has your company been in business?

This is not the same as asking how long have you been in business for – this is simply asking how long has your company been providing services? A good auto responder company will have been in business for a minimum of 3 years before providing these services.