Adwords Top Tips: Create Your Own Adwords Miracle!

If you’re a digital marketer looking for a quick and easy win, Adwords is the place to be. With it, you can dominate search queries with your webpage in minutes and win the money game forever. So what are you waiting for? Get out there and get your advertising on with these top tips below!

Adwords Top Tips: Create Your Own Adwords Miracle!

Top Tip: The Search Term Report is Your Best Friend - Set an alert for your most searched keyword or phrase so that when someone searches that term, your ad appears automatically at the top of their search results. This makes it easier to generate more leads without any extra work from your end.

Top Tip: Start With the Right Keywords - Search for your keyword and find the related (but not too related) keywords that will also pull in a good amount of traffic. To find the best keywords, use Google’s keyword tool. It shows you what people are searching for and how much they are searching for it.

Top Tip: Use Your Competitor’s Ad Copy as Inspiration - Your competitor’s ad copy is a goldmine of information. How they write their ads, how much they spend on it etc. can all give you insight into what works and what doesn’t work with their campaigns.

Top Tip: Make Your Ad Copy Easy to Read - Use short sentences, active verbs and a good amount of white space to make your ads easy to read. To determine whether or not they are easy to read, have a quick look at your ad copy in the testing panel. If you can’t understand it in five seconds, it needs more work.

Top Tip: Keep it Simple - Your ad text shouldn’t be too long and it should be written in simple English that everyone can understand. This will increase the number of clicks you get from search results.

Top Tip: Keep Track of Your Campaigns - To keep track of your campaigns, what they’re doing and how you’re doing, set up a spreadsheet or use an Adwords management tool.

Top Tip: If You Can’t Beat ‘em, (Link Building) Join ‘em - Adding links to your website can improve its SEO and get more traffic to your site. But be careful not to overdo it because Google will penalise you if you have too many links on one page.

Want to get more out of your ads? Then call us at Redback today on 1300 550 625 . We can help you get your business online.

Redback are an Australian owned and operated company that provide website design, hosting, search engine optimisation (SEO), pay per click management (PPC) and domain name registration services for small to medium sized businesses Australia wide. Redback have been operating on the web since 1996 and can help you get your business online today.

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Conclusion

After reading through the Adwords Top Tips, we hope that you have gained some useful knowledge that will help you improve upon your Adwords campaigns. There are some good lessons in there that are applicable to all online businesses, regardless of the industry they operate in. That being said, keep an eye out for our next edition of Adwords Top Tips in which we’ll be looking at how to Outsource your Ads if you have too many competing campaigns or aren’t making enough sales.

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