Advertising Internet Banners

Internet banners are the flashing, blinking ads you see on sites like Google, Facebook, and Yahoo. They're small in size but they have a lot going for them — including relevance to the site where they appear! So next time you see a banner ad that seems oddly relevant, remember it's because of its relevancy!

Banners can be displayed on any website with HTML and are made up of simple graphics that refresh when a new advertisement is loaded. This means you can also find them on other non-Internet destinations too. How? Ads are delivered through networks like DoubleClick onto websites based on what the company thinks your interests might be.

Despite their size, banner ads are an effective way to reach potential customers. They make your brand or business stand out from all the other advertising on the page - and often show you're a big company with some serious money behind you.

Banners are also cheap. They're a great choice for small businesses just starting out. Businesses can choose from pre-made templates to customize ads for their products and services or have a designer do it for them (usually at an additional cost). That way, they end up with high quality ads that really hit the mark for their niche.

What to Consider When Designing Banners

1. Make your ads eye-catching. A great way to do this is to make them colorful and have plenty of white space for the eye to rest on. Some designers use dithering, negative spaces, 3D techniques, and animation to get noticed. It may sound strange but it really works! You can also write a catchy tagline that's related to your business and adds a little extra oomph! It will help your ads stand out from others and ensure potential customers remember you when they're ready to buy, unlike with other forms of advertising where people will just forget about you after the ad finishes playing (or if they fast forward through it).

2. Use long titles. Don't be afraid to use more than two lines, it works! When you have a lot of text, make sure to start each line with a capital. That way, the first letter is emphasized and your ad stands out from all the rest. You can also include stop words (like 'the', 'a', 'for') and hashtags (so people can find your posts later!)

3. Put your logo at the top. One of the best ways to grab potential customers' attention is to make sure that they immediately see where you're located! The best way to do this is put your name or logo in a prominent place, like at the top of an ad. Advertisers like to use 12 font sizes, but smaller ads are more likely to be ignored. Experiment with different images and fonts before settling on the best fit for your brand.

4. Keep it simple. Extremely complex ads tend to be boring, but that doesn't mean you should go overboard and use sloppy designs. Ads should be easy on the eye, clear, and professional looking — but without being boring! Make sure things are as simple as they can be (and not distracting) for the best possible performance from your banner ad on the Internet.

5. Remember your goals. Banners are effective because they can appear anywhere — even on other sites! While this might seem like an advantage, it's also a disadvantage if you don't know how your ads will be viewed on other websites. A banner ad for Amazon is different than one on Twitter and a shiny new ad could look tacky on another site. So make sure to test your ads and see how they hold up in all the various environments — Google's, Facebook's, Yahoo!'s...whatever they may be.

6. Know what you actually sell. If you don't have a website, it might be worth it to develop one before placing ads on the Internet. People need to know what exactly it is you sell and what they get when they buy from you. So try experimenting with different products to see which ones sell the best — and then use that information to select just the right type of ad for your business!

7. Put links in your banners. Include a link so it's easy for people to click on your banner ad if they want more information about what you're selling, or how they can buy from you online! You can even include an address for more detailed information or a coupon code for those who might be ready to make a purchase right now!

8. Put your phone number in your banner ad. This will help create a sense of urgency and let potential customers know they need to act fast to get what you're offering. These ads can also be effective for businesses that have a physical location — like a restaurant or coffee shop — so that customers can easily make reservations or find out more information about the business.

9. Use different banners for different products. With Internet banners, it's easy to test what works best and keep track of the results online or in your own private area (like Google Analytics).

10. Use images that are right for your brand. You can use GIFs, jpegs, and even other formats to create an image that will be easy on the eye, but still show off the quality of your product or service. Take care to make sure your image isn't low resolution or pixelated. You want it to look nice and sharp for a better image on the screen!

11. Use colors that work. Your Ad will be displayed on a computer screen, so you want your colors to be bright and eye-catching so it looks great! Also, try different versions of the same color for variety. Experiment with hues that look good together and ensure you have a color scheme that's appealing and appealing to your customers and potential customers

12. Make sure your graphics look good when scaled up or down in size.

Conclusion

Internet ads can be effective, although they won't fit into every business budget. But if you're looking for a cost-effective way to reach new people and sell your product or service, don't rush to put an ad online right away. Instead, start small and test different strategies in different places. If something doesn't work out, you can always end the experiment and move on!

Have any questions about Internet advertising? We'd love to hear them in the comments below! We're always happy to help any of our readers who are struggling with getting their business off the ground.