Advance Online Networking - Getting Others To Read Your Emails

It's not going to be easy, but if you want your hard work to pay off in the future then you'll need to know how and when to use LinkedIn.

LinkedIn is an online network where professionals can connect to each other at a professional level. It was originally created by a handful of people who knew one another from the advertising industry. For about $14.99 a month, it provides idea sharing, forums where professionals can discuss their day-to-day work issues with others, email alerts that show who else they're connected with on LinkedIn, and access to premium features like custom reports that show their connections' networks of people with specific interests or skillsets.

But LinkedIn isn't just a network of connections. It's also a way for professionals to publish their own content online.

When you post something, it's not like Facebook where your friends can just see it and comment on it. When you post something on LinkedIn, anyone that is connected to you sees that as well as everyone else who has previously been connected to you on the site. In other words, if someone is already connected to you on LinkedIn and they are interested in what you have to say, they will see it. If they aren't and they aren't connected to you, then they won't be able to see it.

The idea of leaving a visual impression online isn't new. After all, this is why people create Facebook profiles and post images and status updates. What's different about LinkedIn is that you're only posting for one specific group of people: business professionals. Since it's intended primary use is to help users network in the business world, the content that is posted is typically geared towards business professionals as well.

This means that if you want people to read your content - even if it's about something personal or informational in nature - you'll need to know how to write it so that it appeals specifically to them.

A lot of people will make the mistake of thinking that since they're posting on a site for business professionals, that they need to sound like a business professional. However, simply writing about what you do at work or what company you work for isn't enough to hold someone's attention. After all, you could say something like "I'm an accountant at XYZ Company." and someone could reply with "So am I!" It's not very interesting and it doesn't push the boundaries of reader engagement. In fact, it doesn't even really require someone to come back and read more carefully in order to understand what you're trying to say. It's just not compelling testimonial material.

For this same reason, you shouldn't just write to your connections and expect them read it. This may sound slightly askew, but people need to want to read what you have to post because it will be relevant for them. For instance, if you're a plumber writing about your work experiences, why would an IT professional want to read about what you do at work? Unless you can find a way of connecting with IT professionals in a way that will appeal specifically to them and help them improve their own lives (as opposed to just talking about what you do), then they probably won't be interested in reading it.

You should also avoid making the mistake of writing something is overly formal or pretentious. LinkedIn is a business network, but it's not just for people who are in the corporate world. It's also for people who are starting up their own businesses and have to network themselves (regardless of whether they're retired or just not in a traditional corporate setting). This means that there are plenty of people on LinkedIn who will be using it as a way to promote themselves online without having to rely on an employer for support. This means that they'll be reading your posts even if you work at home, run your own non-profit organization, or work as an independent contractor.

Conclusion

To sum things up, LinkedIn is a very useful place to share your work experiences with other people and get them to read your posts. If you want to take things further, then you'll need to try and relate it back to their interests because they will likely be interested in hearing about it. If you can create content that is relevant for them then they'll expect your content to be relevant for them and they'll read it. This may mean writing in a way that doesn't sound like a textbook or talking about something personal but makes sense for other people who are looking at what you have to say, so keep that in mind when creating new content.