Adsense And Yahoo Their Fight For Advertising Supremacy Is Going On!

The battle for advertising supremacy began when Google AdSense was launched in 2003. Yahoo quickly retaliated with its own version of ad-serving. It seemed like they were fairly neck and neck in the race, at least until around 2010 when Google announced that it would only be supporting HTML5 ads on AdSense. Meanwhile, Yahoo had continued to work on its proprietary program that supported other types of ads such as Flash and animated GIFs. As a result, Yahoo started getting more business from advertisers seeking the widest possible reach--and now it's climbing up faster than ever before. This is the latest development in the battle between Google and Yahoo for top-dog position on the Internet advertising scene.

Google was originally intended to be a search engine only, but it later added a program called AdWords , which was used by advertisers to place their ads. They then realized that it was more profitable to run advertisements than it was to run search results. This led them down the road of trying out different types of advertisement formats such as text, image, and video ads. With AdSense and AdWords, Google became a serious player in the world of Internet advertising.

Yahoo first began with its own version of an ad-serving program called the search engine front page. Most of the content in this search engine was paid ads, so Yahoo's Internet advertising business quickly boomed. Still, it seemed that Google was strong enough to prevent Yahoo from getting the kind of traffic and revenue that it deserved. That all changed when Google announced a few years ago that it would only support HTML5 ads on AdSense. [artcile url="http://www.heydromedia.com/google-adsense-yahoo"]

On top of that, Yahoo had also developed a new program called Yahoo Publisher Network (YPN). This program allowed advertisers to use all sorts of advertisements such as Flash-based, animated GIFs, HTML 5 and even native ads on Yahoo.com, and on all the third party sites that were part of YPN.

Google's decision to go with HTML5 ads was great for advertisers because it meant that their ads will be viewable across mobile devices that are equipped with HTML5 capability. But for publishers who had been using a variety of ad formats other than HTML5, this became a problem--they could easily lose their audience base if they continued to run AdSense as previously set up. After all, a large percentage of web users will only install Flash on their computers. And that's only if they're absolutely sure that it won't affect their computer with malware or other harmful software.

Now, Yahoo was able to use Google's decision to its advantage by implementing its own ads in the form of animated GIFs, and Flash-based ads as well as HTML5 on YPN. Coupled with the fact that Yahoo Search had more traffic than Google's, advertisers were able to maximize their reach while spending less money for things like conversion tracking and ad optimization . More importantly, advertisers did not have to worry about reaching people who were no longer using computers with Flash installed. And because they could reach so many users, the cost per click fell.

With all these benefits, it was no wonder that Yahoo's Internet advertising business was booming. But this year, Yahoo announced that it would use only HTML5 ads on YPN and AdSense. The reason given by Yahoo is due to the fact that advertisers had already started using HTML5 ads much more than Flash-based ads. Since there would be less clients who will use Flash-based ads, if they will continue to support it, Yahoo could lose most of its business to Google's AdSense program.

There have been a number of developments since then although not too many regarding this issue of the war between Google and Yahoo .

Conclusion:

The battle for advertising supremacy began when Google AdSense was launched in 2003. Yahoo quickly retaliated with its own version of ad-serving. It seemed like they were fairly neck and neck in the race, at least until around 2010 when Google announced that it would only support HTML5 ads on AdSense. Meanwhile, Yahoo had continued to work on its own ad-serving program that supported other types of ads such as Flash, and animated GIFs. As a result, Yahoo started getting more business from advertisers seeking the widest possible reach--and now it's climbing up faster than ever before. This is the latest development in the battle between Google and Yahoo for top-dog position on the Internet advertising scene.