A Smart Internet Marketing Strategy: Targeting Niche Markets

According to the Pew Research Center, “around 65% of adults worldwide use the internet” and it is estimated that in 2019, there will be 3.9 billion internet users. In this time period, a smart Internet Marketing strategy needs to be created with attention placed on niche markets.

Some examples of these markets are: women's health and fitness, online dating advice for men looking for long-term relationships exclusively with women or couples without children who live near them in their city or state specifically.

An effective Internet Marketing Strategy for niche markets has the ability to be cost-effective with the proper research because you and your business can identify niche markets. This type of strategy will also allow you to become a leader in this niche market which will gain recognition and respect, allowing for a strong marketing platform. 

According to studies by the Institute for Marketing and Sales Effectiveness (IMASE), there are 10 ways that Internet Marketers can improve their success in 2018, which include: selling products directly, providing useful content, using social sharing tools, generating site traffic with content aggregation sites, external linking to other sites within the same niche industry so that your site looks more credible or authoritative.

The Internet is a place where consumers are looking for your product or service. It is an opportunity to reach the masses at a low cost, as opposed to paying for a billboard on the highway. With the right Internet Marketing strategy, an entrepreneur can produce their own advertising and create a lively website that makes it easy for visitors to navigate and allows them to find what they are looking for quickly. 

Social media sites such as Facebook, Twitter and LinkedIn offer free platforms where an individual with limited funds can begin building their customer base. The idea is to identify a niche and build the site to include content about the project or product. A website that is well designed and easy to navigate can create a sense of trust with the consumer. 

By following these steps, an entrepreneur can become successful and high level Internet Marketers are able to build a name in their niche while generating extra income.

Automation is a process where non-human agents (called bots) are used to carry out such tasks as message screening, alerting users of new messages, search results evaluation, routing email messages etc. – as opposed to human beings performing these tasks on each individual user’s behalf. Automation requires bots to be programmed with a number of rules, typically including the exclusion of IP addresses that are blacklisted by the spam filter. 

Automation is currently advantaged to human-based content filters because it cannot be subverted by a single subversive botnet operator who could pose as an enthusiastic contributor who offers helpful advice on how to circumvent these practices and make spam e-mails more successful.

Fraudulent automated marketing attempts, which use methods such as phishing attempts, spoofed email accounts, and other deceptive tactics are likely to be detected via these filters.

Internet Marketing using SEO 

Search engine optimization is the process of developing and implementing strategies that will improve your website's visibility in search engine results. Keyword analysis and optimization of your website are all part of SEO.  The major search engines such as Google, Yahoo and Bing use algorithms to determine the ranking of any given website in their results pages. The goal is for your website to appear higher in the search engine results. The most common way for your website to appear higher is by using a combination of relevant keywords or key phrases, having a high number of backlinks, low-to-medium competition and high quality content on your website (content that people want to read). 

Google is the most popular search engine and is used by many people around the world. There are hundreds of thousands of sites optimized for Google search results.

Search engine optimization should be a part of any Internet Marketing strategy. The more visitors you can get to your site, the better your chances will be for selling your product or service. As opposed to print and television ads, it is not necessary to continually advertise online. When a visitor comes to your site, they can choose when and if they are ready to buy from you at that time. 

If you need help with Internet Marketing or SEO strategies, use our contact form here: http://www.trumpusmarketingandconsulting.com/contact.htm or Email us at: info@trumpusmarketingandconsulting.com

Trumpus Marketing and Consulting has been in business since 2007. Contact us today to learn how we can help you develop a smart Internet Marketing strategy that focuses on niche markets, SEO and social media!

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<nowiki> </nowiki>• "Internet Marketing Today" by Dirk Bouchrow, Paul Ruhl and Peter J. Seidman - 2014 Edition - 800 pages - This book is a comprehensive look at the Internet marketing industry in today's world, with chapters describing all of the methods used to reach potential buyers, whether they are traditional advertisers or e-commerce sellers.

Conclusion: "Internet Marketing Today" is a quality book that offers valuable insight, explanations and examples for anyone in the Internet marketing industry.

<nowiki> </nowiki>• "The Don Lapre Method of Social Media Marketing" - 2015 Edition - 582 pages - This book is written by Dr. Donald L. Lapre, who has been teaching and writing about social media marketing for many years. In addition to a lot of practical information, this book includes practical advice about social media tools, such as Twitter, Facebook and YouTube and how they should be used effectively to maximise the return on your investment in time spent on them. The material in this book offers insight into the future of social media marketing based on Dr.