A Dozen Great Search Engine Placement Tips

 

 A Dozen Great Search Engine Placement Tips


Search engine optimization is an effective and innovative way to attract a large number of visitors to your website or blog. Use these 12 practical tips for optimizing your search engine placement.

1. Pick a keyword that is relevant to your site.
2. Use long-tail keyword phrases in your domain name and on-site content for relevance, not just the title tag and H1 headings.
3. Never use more than 60 characters for the anchor text of a link from your website to another website or blog post.
4. Include keywords in alt text tags and images to help search engines index them better on social media sites such as Facebook, Pinterest, etc., too!
5. Include at least one, but preferably more, keywords in your meta description.
6. Make sure the title tag is under 70 characters.
7. Don't forget to include your most relevant keywords in the comment text for blog posts and guest-blogging opportunities on other reputable blogs!
8. Use a keyword research tool (Keyword Tool by Moz is a free option) to look at how many times a keyword is searched for monthly and each individual search engine's share of that keyword's total searches.
9. Do not stuff keywords excessively into your content or copy as this may harm your search engine placement instead of helping it.
10. Optimize your URLs with short, relevant keywords. Do not use punctuation in your URLs.
11. Set up a 301 redirect if you change the URL for a page on your website as most search engines will treat this as a new page and therefore not index it. A 301 redirect ensures that the old URL's content is retained on the new URL, so the search engines will still pick it up as relevant to its original keyword phrase!
12. Create content that is of value to your readers and search engines alike.
Title: Do Not Use Stuff Too Much In Your Content Or Copy
Many marketers, entrepreneurs and business owners get so wrapped up in the minutiae of marketing and creating content that they forget to think about how their content will be used by potential customers. What you put on the web is not just a nice little wrapper for your products or services; it is a potential sale that you are trying to make happen. If you do not want people to buy your products and services, don't keep putting out stuff aimed at people who already know about and want what you have. This is common sense, but many marketers overlook it and only seem to care about making money for themselves rather than actually helping others succeed with their businesses. 
You see this with new businesses all the time. They get a little bit of success and then they think they are hot stuff and that everyone needs them for something. The truth is that most people do not care about the details of your business as long as you can give them what they need in a quality manner. As a result, many of these marketers go in the other direction when they get successful; they turn their backs on potential customers by keeping their content away from the eyes of most potential customers. This frequently leads to their downfall as it limits their online presence while simultaneously narrowing the overall profits that they could be getting from their efforts. 
However, the truth is that many people can use your services and/or products without ever having heard of you. Most people do not care about the details of your business or anything else as long as you can provide them with what they need as they want it. As a result, it is never too late to start doing things more effectively; all you have to do now is to look at your current marketing efforts and decide where you are wasting time while simultaneously employing some additional strategies that will help make your efforts more effective in helping others succeed with their businesses. 
Title: The Health Benefits Of Avoiding Stuff
Many people use the term stuff as a synonym for anything that has been placed on the web by someone else, including content, images, videos and information of all types. This is incorrect because the term stuff is actually a preposition meaning "for" and it should be used in all cases where this kind of reference is made. However, most marketers do not use this strategy for their own marketing efforts because they are mistakenly thinking that "stuff" means some type of physical object or service. In reality, "stuff" means information or things of any kind that have been included on the web by another person as opposed to being an original item created by you or your company. Actually, the proper use of the word stuff is as follows: 
stuff meaning information or things that have been placed on the web. In other words, "stuff" refers to all types of content , not just information that can be found in physical objects.
Title: The Power Of Stuff In Your Marketing Efforts
The power of stuff in your marketing efforts is actually quite significant. For example, if you are creating a blog site or website for a business or organization, it is very likely that you will want to include photos and videos as part of it.

Conclusion:
The folks at DMOZ are offering today's blog post for free to those who visit the website today.
To everyone else, you can download this freebie on your Kindle, iPhone, iPad, computer or Android device for a limited time if you follow the instructions in the box below.  Visit  http://dmoz.org/reader/discover/freebie and scroll down to #10 on this list of free books by DMOZ .
Title: Do Not Waste Your Time With Online Do-Overs!     Why? Well because most of them fail! To find out why these sites fail check out the comments section on the article linked below.  Or click here to read it now...

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