8 Greatest Ways To Converting Your Traffic Into Your Greatest Profit

You have a website, or you're a business owner of any kind. You are probably spending a lot of time thinking about how to get your traffic number up, and bringing in more money. But all of us know that getting visitors is not enough - it’s the conversion rate that matters most!

If you'd like to know what the 8 best ways to convert your visitors into customers are, then this blog post is for you! It's full of actionable steps as well as examples from real companies who have succeeded using these methods. So if you'd like to learn how to be successful in turning the traffic into profit, keep reading...

What to Expect:

The first thing you'll learn is the 8 kinds of people who visit your website. Then you'll read about the methods that work best to get more of these people into the action center (in other words, where they become a lead, and do business with your company). You'll also learn about how to create an irresistible offer so that they get more value from doing business with you than they would anywhere else. Finally, you'll learn some tricks for keeping these more-than happy customers coming back for more.

1. Define Your Target Customer - The first step to building a successful conversion funnel is to define the ideal customer you are trying to attract. Here are the 8 main types of people who visit your website, and how you can convince each one of them into taking some kind of action (such as buying from you):

People Who Are Looking To Buy Something Right Now – These customers are impatient and ready to buy right now. They just want a direct answer to their most pressing question, so if they want to find out more about your product or service then you must give it to them right away. Examples include: companies who sell books, craft supplies, or eBooks.

People Who Are Looking To Buy Something Soon – These customers may be actively shopping right now. However, by the time your product or service is the next item they are considering, they've probably made up their mind. Besides that, these customers don't want to have to share sensitive information with you like a credit card number. So you must provide them with some kind of proof of authenticity in some way such as a video or PDF download. This is the best way to keep your current customers happy, and get new ones to come spend money with you too! Examples include: companies who sell digital products (music, eBooks, software), digital services (online courses), or affiliate programs.

People Who Are Looking To Learn Something New – Your customers are interested in learning something new from you, so you must make the conversion process as easy for them as possible. The more difficult it is to convert them, the less likely they are to action all of their options. Example: companies that offer online courses, or PDF downloads.

People Who Are Doing Research – If your website is related to a specific product or service then your visitors will likely be looking into what's available in that area. Sometimes these people just want to gather all of the information they can find about a product first before making a purchase. It's all about finding the best option for their needs and budget! Examples include: companies that sell cars, products, or services.

People Who Are Looking To Buy Something Different – People who use your website as an information source are not looking to buy from you directly. That means if they don't understand something they can usually find the answer through one of your links. So make sure that any questions your customers have are answered on your site so that they can easily differentiate between two similar products. Example: companies that offer affiliate programs.

People Who Want To Know More – After you've converted someone into a lead, they will often want to know more. Your site should make it clear where they can get this information. Examples include: companies with lead magnets, free eBooks, or free seminars available for download.

People Who Are Researching Alternatives – It's not all about you and your services. People who come to your website will naturally be looking for alternatives too. Make sure that these are clearly defined and easily accessible on your website so that people can compare multiple options side-by-side! Examples include: companies that sell cars, products, or services.

2. Offer A Complete Solution – The next thing you need to do is figure out what your customers want to accomplish. You need to provide a complete solution, and it needs to be delivered in a way that makes them feel as though they are getting more than they expected. Here are the common things people want out of their interactions with companies and business owners (in other words, things they should never take for granted):

A Quick Solution – These customers don't have the time or patience to do research before buying their product or service, so it must be easy for them. They don't want anything that will distract them from what's important: getting what they came for.

A Satisfying Solution – People who have been researching their options want to find something that'll make them feel validated as a buyer. This usually means they're looking to get the best price available, or the best quality at the lowest cost. They don't want to receive anything that feels like a small discount for helping you sell your goods or services.

Authority On The Subject – When customers research your company they will come across other sources of information about what your business offers. So it's important that these customers know you are an authority in your field, and can be trusted to provide them with impartial advice. Examples: companies that sell cars, products, or services.

3. Create A Clear Buyer Journey – People don't buy from you because they like you, they buy from you because they need you. So now it's time to create a clearly defined path for your customers to take them through their purchase process. The more painless it is for them to complete their transaction the more likely they are to take action on your offers.

Conclusion

Successful lead generation is about understanding what your customers want, and giving it to them in a way that makes it easy. It takes careful planning, but it will help you build a lasting relationship with people who can be counted on for repeat business.

Do you have any questions about this article? Leave a message below and I'll get back to you as soon as possible! Find out the best way to connect with me on Twitter or Facebook!

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