5 Essential Elements of Profitable Sites

In this article, we'll cover five essential elements of successful websites. We'll look at what makes a site stand out from the crowd (and the crucial information you should have before starting your website). Then, we'll go into how to create a profitable website and provide some examples from various brands who have really nailed it.

What Makes a Successful Website?

The last thing you want when launching your brand is to have another one come up with almost identical features just weeks later. This often happens though when big companies release new products or price reductions are made.  For example, it took Amazon less than four months to release a competing product that had practically exactly the same features as an Amazon product less than six weeks earlier . This is one of the riskiest things you can do because it makes your customer feel that their loyalty and engagement is not acknowledged. For this reason, it's essential to go beyond just giving people all the information they need and provide them with a product that is truly unique.

It's also important to make the product easy to use. People would much rather spend their time scrolling through a website rather than having to use a search engine, which takes more time and effort. One example was when Snapchat Interactivefilms launched their website . The main aim of the company was to create interactive films that could be posted on social media sites like Facebook, YouTube and Twitter. When you look at the product, the first thing you'll notice is that it's easy to use and understand. It has a clear and simple interface with no gimmicks or bells and whistles. This is because they want people to spend as much time on their website as possible.

What Makes a Successful Company?

This is where things get interesting, because there are plenty of successful companies who have had less than ideal websites. This is most apparent in the case of Twitter, which was almost taken down back in 2006 when Google decided to ban advertising for any site with adult content .

What could have saved Twitter? If it was such a popular site, why weren't they attracting more users? Again, their uniqueness is one of the most vital components of success. Their service allows users to share their thoughts and feelings in 140 characters or less with other users. This is what makes Twitter so distinct. Companies that don't incorporate this into their website also fail due to the lack of interest from Facebook users. Watch some videos on YouTube and see how many people are proactively searching for the hashtag #youtube . How can this be if so many people use the social media platform? What's more, Instagram's business model revolves around user generated content , which speaks volumes about their website as well . Take these failures and other examples as a warning. 

What Makes a Successful Logo?

As you can see, there are plenty of companies with no online presence yet are still very successful, which shows that it's possible for even big brands to have great websites. Once again, this is down to the uniqueness of the product they provide (for example, Amazon's huge selection) that makes them successful. Amazon isn't the only one that's done this though. You'll most likely find a lot of companies with great logos who have got away without having an attractive website . One thing is for certain though; if you're in this category, don't think you've gone unnoticed .

Conclusion

…it's essential to go beyond just giving people all the information they need and provide them with a product that is truly unique.

To summarise, take into consideration your brand image, what you want to achieve with your company and how it's going to be different from the competition. Designers usually have a lot of ideas when they start creating a logo but don't always know which one will stick in the long run. This is why it's essential to focus on what you want to achieve with your business. Are you going to offer something unique? Will you provide customers with an experience that they can't get elsewhere? As we mentioned before, Facebook has over 1.