5 Common Mistakes That Drive Visitors Away From a Website

1) Poor Layout - A website layout needs to be considered in relation to the overall tone of the site. Odd design choices are distracting and can lead a visitor to exit a page or not visit it at all.

2) Too Many Pop-Ups - Pop-ups are great for increasing conversion rates, but they need to not be overdone. If they start flooding your screen every time you visit a different page, that does more harm than good.

3) Confusing Menu Structures - Having too many links on always on one menu bar is confusing for users and can make navigation difficult.

 One of the best examples, and most well known, of this is the product search on Amazon.com. They have a ton of different options that lead to completely different pages.

4) Blocking Content - If you aren't careful with your layout and present too many distractions for your site visitors, you might end up blocking them from seeing things like important product information and reviews. Remember: the goal of visitors is to increase conversions after all.

5) Technical Issues - Your website needs to be looking pretty decent on all systems and user-agent types if you want your website to have a successful lifespan. If you have a bunch of links that simply don't work, then it is time to reevaluate your website.

Website issues such as these are the biggest turn offs for users, so we all need to do our best to ensure that problems like these are kept to a minimum. The easiest way? Have an inspector check it out before you publish.  Alternatively, you can check out some of the top tools for testing and QA on the market today.

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Conclusion

To this day, we still continue to use these SEO tools to help us in our work. We find most of the tools we are going to mention in this article will fit your budget and needs as a small business owner that's just beginning out on the internet marketing scene.

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