4 Secrets to Turn Any Business Into a Successful Web Business - Part 1

Want to launch a successful web business? Here are the 4 secrets you need to make it happen!

One. You must master web design. This includes learning HTML & CSS, Javascript and Bootstrap basics, creating WordPress themes, mastering how Google's search algorithms work, become proficient with social media marketing channels like Facebook and Instagram.

Two. Offer unique products or services that solve customer problems rather than just taking orders for widgets and widgets only.

Three. You must have passion for your business to succeed no matter what. No amount of money or publicity will save a web business owner without that passion driving them forward. You are the core of your own success.

Fourth and most important is to attract the right kind of traffic… targeted traffic (not just anyone) who are interested in what you can offer. It's not about getting the most visitors, but more importantly getting the right visitors who will ultimately become customers. You have to craft an effective PPC campaign that will attract the right visitors.

What are the 4 secrets to turning any business into a successful web business?

Well, here's the first one…

1. Master web design

If you can't design something as simple as a web site; you can't run a successful web business. This is the most important skill you must learn because it's not just designing a website, it's about teaching people how to use your products and services and they'll need to be able to navigate through them, find information easily and in some cases, buy online. And without knowing how to do that; then you have no business online!

2. Create Unique Products or Services

I know, I know. You have competition. But, the fact is, if you have a unique product or service that solves some sort of problem better than your competition, then you'll be in a better position to succeed no matter how many competitors you face.  Here's an example:

I recently had a friend who wants to start a business. She wanted to create custom handbags with her design. So she started looking into finding manufacturers overseas.

However, despite lowering the cost of her custom handbags by negotiating with the foreign manufacturers, the wholesale price for them was still too high for her to make a profit.

The reason: because she's competing in a market that is so flooded with cheap knock-offs from China and other parts of Asia. They're everywhere. So she had a nearly impossible time even getting online retailers to give her custom handbag line a look, let alone offering any kind of sales from them. It was an uphill battle against low-cost knock-offs with big recognizable brand names like Coach and Louis Vuitton that already have market penetration in the US market.

So she moved on to another product idea. To find out more, click here .

Why? Because you must have unique products or services that solve some sort of problem.

3. Be Passionate About Your Business

If you have no real passion for what you do in business; then there is no chance whatsoever that your business will succeed. It's not a matter of money or publicity or marketing, it's about the passion you feel about your product or service and the people who will buy from that business. If you don't care about those things then what's the point of going through all this effort?

Here's another example:

Several years ago, I worked with a client who wanted to start a web business selling jewelry. But she had absolutely no passion for selling jewelry. It's not that she wasn't a jewelry lover or anything like that. She had a great idea for jewelry and there was a market for that product, but she just didn't have the passion to make her business succeed online. So the business failed after a couple of years and here's why:

She hated contacting people to sell her products online since the beginning. Then when things got better and she started selling more of her products; then I started getting emails from customers who were having problems receiving their orders or who wanted to return them after purchasing what was not what they expected (even though we did not offer refunds). But because she didn't have any passion for that business, she just didn't care about the customer's needs and concerns. She just wanted to get rid of them and move on to her next customer.

Here's another example:

A few years ago I was working with an online publishing company. They had a list of over 10,000 potential subscribers. And they were making good profits from those subscribers, but the owner had absolutely no passion for their business! They were just trying to collect as much money from those subscribers as possible without providing good quality content in return.

So guess what happened? Well, they had absolutely no way to improve their subscriber base and the business died within months.

Why? That's because you must have passion for your business or it will fail no matter what.

4. Attract the Right Kind of Traffic

There are many ways to attract traffic to your web business, but the most important thing you must do is to learn how to attract the right kind of traffic that are interested in what you can offer them. It's not about getting as many visitors as possible, but getting the right visitors who will become customers.

That means you must learn how to craft an effective PPC campaign that will attract the right kind of traffic to your site and not just anyone.

For example, if you're selling baby products and services online; then you need to know how to target mothers or expectant mothers with your Adwords campaigns. That's the only way your product business will succeed online.

For more information on all this, click here . 

What are the 3 most important factors to consider when building a business for long-term success?  Here's what I've learned…

1. Choosing the right product or service to sell 

The most important thing you must consider when building a business is to make sure you select the correct product or service to sell. And not only that, you must make sure you know how to do that well.

Here's an example:

I was working with a group of startup web designers who wanted to start selling their own designs on e-commerce websites.

They didn't realize how important it is for them to start out with the right type of products or services and then learn how to market and sell their merchandise correctly.

Conclusion:

Starting a business online is not easy. It takes time and you must put in a lot of effort to succeed do it right, if you're really serious about it. But, with that said, there are many ways to make money online. And if you're looking for some help or support on how you can start your own web business or make extra money from home, then I created a special page just for you called Work From Home Programs . You'll find out about all the different online business opportunities that are available to people these days and where to find the right information on each program.