4 Secrets to Turn Any Business Into a Successful Web Business - Part 2

Quality content is king in this new World Wide Web. The web is now the most important medium for prospective clients and customers seeking information online. Don't start your new online business with an empty website, though. You need to sell your knowledge or unique skill on the web and turn it into a profitable venture - whether you're looking for a freelance writing gig, selling a special product or service, or starting a consultancy bureau that specializes in SEO and social media marketing.

For newbie website owners, this can be a daunting task. Not all websites are created equal and some websites are going to win over prospective clients and customers more than others. You need to ensure your website is one that is going to stand out in this crowded web space and remain relevant for years to come.

How do you accomplish that?

The following are 4 secrets to design a successful website online:

Secret #1: Banner Ads as Call-to-Action Tools

Custom banners ads have been around since the beginning of the internet and they're still very effective today in every niche, including yours. Banner ads are a great place to highlight your expertise or product and give interested visitors a call-to-action. A call-to-action is the action that your website visitors will take after reading your site's content and clicking on the link. A good call-to-action should be:

Informative - You want to provide useful information about yourself, your business, or the topic you're writing about and include it in your banner ads.

Authoritative - Give visitors a reason to trust you and use your bold name in order to gain that trust by adding "advertisement" before the URL of your site.

Experiential - Providing visitors with a unique and exciting experience is a good way to entice them into taking the next step.

Convenient - This is one of the most important call-to-action because you want to make it easy for your visitors to take action. With banner ads, this can be done with CTA tags, buttons and custom text links within your content. Make it obvious and easy for visitors to see and click on them quickly.

Cohort Analysis

Writing content about your website's blog section gives you the ability to set up a cohort analysis. All potential customers should see your website within the first few seconds of visiting your site and a cohort analysis is one great way to do that.

A cohort analysis is the number of individuals who performed a particular activity over time. For example, if you had 10,000 visitors to your website and 2,000 of them bought an eBook from you, you would have a 20% conversion rate. The goal for most website owners is around 60-70% conversion rate as this shows that visitors are engaged with your site and interested in your content. If you do not have enough traffic to conduct a cohort analysis, try adding pop-ups on your site that lead them to a thank-you page when they give their information. You can also use Google Analytics to see how many people are clicking on your links and call-to-actions.

Secret #2: Guest Posts and Ask Me Anything (AMA) Contests

Guest posts are one of the most effective ways to help promote your website. It gives you an opportunity to showcase yourself, your product or service, and also allows you to provide some useful information for visitors about the topic you're writing about in order to increase credibility.

Many blog networks offer "guest blogging" where you can be featured as a guest blogger on top sites such as TechCrunch , Lifehacker, Mashable , and Huffington Post . Sites such as these have hundreds of thousands of loyal visitors every day and are a great way to get publicity.

When you are guest blogging, provide links to your website at the bottom of your article. It is a good idea to also add any call-to-action within your guest post as well for readers who aren't familiar with you or your business. This is especially useful if you're planning on making money from advertising revenue from your site or affiliate marketing programs.

Ask me anything (AMA) contests are another great way to gain attention for yourself or your website. This contest involves users submitting questions in order to become an authority on a topic area. Once you have a decent number of questions and answers, you can display your AMA on social media platforms and other websites to gain more exposure.

To submit your own AMA, just Google "Your Name AMA" and fill in the subject area you want to talk about (e.g., "Ralph Shaw's AMA").

Secret #3: More than Just Web Copy - White Papers, eBooks and SlideShares

When writing content for your website, focus on creating more than just web copy. If you're expert or knowledgeable in a field, write an eBook about it instead. This eBook can be sold for a few dollars online or give it away as an incentive for subscribing to your email list.

SlideShares are a great way to give potential customers and clients something to look at via your website. You need to figure out the most useful slides you want to create and then tell them on video or download them in high-quality PDF format. You can then embed these slides into your blog posts, pages, videos, or any other site where you want new visitors to see it.

Blogs are one of the most popular ways for potential web visitors and customers to gain information online, but there is no excuse for a lack of content when it comes down to it. It may seem tedious at first but with some practice you will be surprised how quickly your writing can become easier when you truly focus on "you. "

Bonus: Giveaway and Coupons

If you want to get more visitors to your website, there's no better way than to create a giveaway or a coupon on your site. I've written many articles on how to do this for various different sites such as Google AdSense, Reddit, and BuzzAds . If you're not one for giveaways or coupons, you can always include affiliate links anywhere that you want new visitors to your site.

Secret #4: Blog About Your Brand and Market Your Website

Sharing your brand on your blog is a great way to attract potential customers and increase visibility. Blogging about other sites, companies, or other blogs in order to showcase your expertise will allow you to create more awareness of yourself. You can also put comments on other websites about your work and sell links or banners when you feel like it. This is just one way that you can use to promote yourself and increase pageviews on your website.

To start building up an effective blog campaign, find blogs that are related to the niche you're in and write guest posts for them.

Conclusion

Plenty of people want to know how to make money on the internet in 2018, but the question I keep getting asked is how to make money at home? The answer boils down to making money from your own domain name and domain name hosting . After you get a domain name, you can use an affiliate marketing program like Amazon Associates or RevShare for affiliate marketing. You can also make money with Google AdSense or RevShare by placing ads on your website. 

I wish I had a dollar for every time I've heard people say "Just start selling stuff!" There's nothing wrong with selling products if you have a business that will provide it.