4 Miscellaneous Email Marketing Advices

Email marketing strategies are widely used by many businesses across the world, as it offers more personal connection to a wider number of potential customers. The problem is that not all emailers know how to maximize their results. That’s where these 4 miscellaneous email marketing tips come in. Enjoy!

One of the best things you can do for your business is use email effectively. Since both consumers and businesses are increasingly online, the importance of emails as a marketing channel has never been more important. There are, however, some common mistakes that people make when they send emails to their customers. Here are four tips to help you avoid those issues and be more effective in your email marketing campaigns.

Your emails should be personal, but they don’t have to read like a letter or come across as a form letter. Most email programs today allow you to use the customer name in the subject line or even in the body of the message within reason. Be sure to use this option because it is one of your strongest selling points.

If you want good response on your email campaigns you need to make them consistent and keep them relevant. There are four key things to remember if you want your customers to be engaged and open your emails:

Make it relevant. Make sure the information in your email is timely and pertinent to the recipient. If you try to sell a big screen TV to parents who have just had a baby, chances are they aren’t going to be interested.

Keep it easy. If someone is reading your email on their phone or other mobile device, they don’t want to have a hard time getting through it. Make sure that all elements load quickly, with large photos and easy-to-read text.

Be friendly. Your number one goal is to get someone to open your email, not click away from it in anger. Address customers by name and use clear language and easy-to-read fonts that are relevant to the subject matter of your emails.

Be informative. People have a lot of choices when it comes to buying products online, so make sure you give them great value for their money with good information. If you are in the business of selling things like cars and boats , provide plenty of information on each product as well as the best place to find it online, if applicable.

As you begin to incorporate email marketing into your business, it is essential that you make sure it is easy for people to unsubscribe from your list. You don’t want someone getting tired of your emails and removing themselves from your list because they don’t feel like going through the effort of unsubscribing. You can achieve this by making the instructions clear and easy to find, and by making a big deal about how easy it is to unsubscribe. And remember: never sell or promote in the same email as the instructions for unsubscribing!

It is always a good idea to use a company that specializes in email marketing if you have not done so already.

Conclusion

MailChimp is the leading email marketing platform. I learned a lot about email marketing through their blog and its articles. Of course, there are many other platforms, but if you are looking for simple way to start your email marketing campaign, MailChimp is an excellent choice.

4 Miscellanea Email Marketing Tips 2016 (Mailchimp Free) -  by   Kevin Siu  (WisdomKow Blogger) - http://wisdomkow.blogspot.com/2016/04/4-miscellanea-email-marketing-tips-2016.html#more

https://www.smartblogdesignsblog.