10 ways to advertise online (and where to get started)

Hate cold calls, post-it notes, and paper fliers? Selling or advertising your business online is a great way to save time and money. Plus you won’t have to worry about getting yelled at by a customer every time your doorbell rings. The tricky part is knowing where to start.

In this post, I’m going to give you 10 ways you can advertise online–and how to get started with each one. Whether you want an email address for your company or want more customers coming through the door of your brick-and-mortar location, these methods are perfect for anyone who hates going out into the real world in search of customers. Plus I’ll show you where and how to advertise.

2. Post it notes

Post the information (or the offer) on post-it notes, which are easily found in grocery stores, drug stores, and even gas stations. These little pieces of paper can be placed on doorsteps or in mailboxes, and people will notice them and think they’re cool. You can use these same post-its to place ads in your local paper or you can use online classified ads like Craigslist.

3. Direct mail

Direct mail is the best way to advertise. Post a small ad in your local paper, and then send fliers to anyone who’s listed as living in your area. If you find an online list of customers, you can even purchase mailing lists and send them fliers about your business or your free-sample offer. Customer lists are easy to find if you know where to look for them.

4. TV ads

Nothing beats TV ads for getting new customers through the door of their business or having people call up and ask for more details about a product. If you have cash to spare, it’s smart to spend some on good TV advertising because it can be so effective at getting results.

5. Radio ads

Radio ads are just as effective as TV ads. It takes a lot of work to figure out what stations will actually play your ad, but it’s definitely worth the effort if you want more customers. Once again, you have to know where to look for the right station and then follow up with a phone call to get the details about airing your ad, which is where most business owners lose customers; they don’t ask the right questions about how they can be in your ad. Making sure people see your ad on TV and listen to your radio spots is key to getting results with advertising.

6. Online ads

Most people either don’t know where to find online advertising or they think it’s too expensive. The truth is that if you have a website, you can have the same success and the same results as those who spend money on TV or radio advertising. Some people think they should be running ads everywhere, but the truth is that just a few high-traffic websites will do the trick if you use them correctly and set up your ad properly.

7. Blogs

Blogs are important, but most of the time, you’ll have to get aggressive about getting your business on online blogs and websites. Most bloggers don’t want to post ads, so you have to reach out to them and say, “Hey I’m just starting out. Can I advertise on your blog?” The trick is to offer them good content in exchange for a chance at advertising your business or product. It takes time and effort, but if you build up relationships with high-traffic bloggers they may be more likely to help you out in the future when your business is bigger.

8. Videos

Videos can work for most people who have a product to sell, but are scared of getting customers by cold calling them. This makes sense when video is used in the right way because people enjoy watching videos more than reading lengthy posts. If you make a video advertising your product then post it online or upload it to YouTube, you may find that you get more customers than from any other marketing method. Plus this could be an easy way for you to start a YouTube channel and build your audience.

9. Google ads

Google is the biggest search engine when it comes to finding information about just about everything. A lot of companies pay Google for advertising space that you see right under the search results, which make people think these companies are cool or legitimate. If you want more traffic on your website, then Google ads are a great way to get people heading over to your site. Just make sure you know how many people actually go from Google to your website and if it’s worth paying for the ad space.

10. Follow up with others

The best way to market is follow up with other people and give them a chance to network with other business owners in their local area or online. If you meet someone who is interested in your business or the products you have, give them a call and tell them about any upcoming events that you or your other contacts will be attending.

If possible, give them a free sample of your product to try out, and then ask if they can mention it to their friends and family. You’d be surprised how many people are glad to help others out when it’s an easy activity like this. Plus they may actually buy from you at a later date just because they feel happy about giving you business at some point in the future.

10 Ways to Market Online

The following are 10 ways you can market online. Check them out, and let us know what other methods you use to market your business. Tell us in the comments section below!

1. Online ads: Google ads are a great way to get people looking through your information on websites they visit every day. If you have products or services that people would be interested in, then Google will give you a lot of traffic for very little money spent each month.

Conclusion

It’s easy to get the answers to questions about promoting your business online. Just visit www.perfectleads.com, and we can tell you how many leads you can expect from each marketing method listed here, and how much it costs in ongoing fees (like Google AdWords). If you have any more questions about marketing online for your business, give us a call at 877-632-5530. We will be happy to answer all of your questions about marketing your business online via email or by phone anytime!

Article Source: http://EzineArticles.