10 things you should be monitoring on your website

With our websites it is important to stay on top of what is going on with our website. Follow these 10 easy steps to get the most out of your website.

1) What are pages loading in slowest?      Troubleshoot using basic tools like Pingdom, UptimeRobot, and GTmetrix. Errors can be temporary or long term so keep an eye on them!

2) How many page views do you have per day? Monitor your pages as they load by simply typing in a URL into Google Analytics. Tracking the load time of each page helps with load time optimization.

3) Are you properly tracking conversions? Track how many people are buying products from your website - whether it is an ecommerce site or a membership site. Treat each transaction like a sale.

4) Do you have a problem with bots creating fake user accounts? Keep an eye on the sign in counter to know if this is happening to your website. Ask Google if this is happening to your site if it's not you.

5) Are you using a third-party email marketing service? See how many people are opening emails you've sent out, which ones they are opening, and what links they click on! Use these statistics to improve your future campaigns.

6) Which country is driving the most traffic to your website? Tracking the countries that visit your website helps you understand where to expand where it is needed. Keep in mind that multiple languages may be used for the same country!

7) How often does your staff visit your website? Track stats on time spent on a page, views per page and total page views per employee. This can help you better understand if you are meeting your goals as far as training of new employees.

8 ) Do you know the real time they spend on your website? If so, track time spent on each page after the initial visit using Google Analytics.

9) Do you have a unique call-to-action on every page of your website?  Place a line in bold at the top of each page to ensure that users know what to do next - even if it is to contact a company representative.

10) Does each page answer a single question? Answer one question per page and make sure it is visible in the title and throughout the text.

Bonus) Have you noticed any downtime in your email marketing services? If you are using a third-party email service, make sure it's not crashing your server by keeping an eye on the server utilization and server response time.

Got another tip or resources you'd like to share? Let us know in the comments below!

Reader Comments:

So I have a question - I'm working on launching a new website next week. My question is do you recommend using WordPress or Joomla (or both) for building a new site? We are going to use SquareSpace as our hosting provider, so I've got an idea of what WordPress would look like.

Conclusion:

A website is a vehicle for customers to engage with your company. It doesn't have to be beautiful or pretty, but it does have to be useful and effective. A website facilitates the long-term relationship between you and your customers -- so make sure you're driving that relationship in the right direction.

Use these tips to improve and optimize your site - you won't regret it!

Thanks for reading! Hope this helps you on your journey! If you're looking for more information about my services, visit Ezequiel's Portfolio.

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