10 Steps to Creating Your Internet Marketing Plan

1. Know your target audience

2. Set goals

3. Gauge competition

4. Write a plan of action

5. Evaluate existing website and marketing materials for effectiveness 

6. Update website to attract visitors with specific interest 

7. Name content that needs to be created or done    8 . Generate ideas about how to promote the website, products, services and/or blog posts on social media sites such as Twitter, Facebook, LinkedIn and Instagram; also consider other platforms like Instagram or Snapchat that might be appropriate for your business (e.g., Pinterest) and promote them accordingly  9 . Create a cohesive marketing calendar based on marketing plan 10 . Evaluate the effectiveness of the marketing campaign and make adjustments as necessary 

4. Know your audience:

5. Set goals:

6. Write a plan of action:

"10 Steps to Creating Your Internet Marketing Plan" is a book written by Avinash Kaushik . The book is focused on marketing plans for business owners and marketers to create effective internet marketing strategies. There are also main topics on planning in the book which can be divided into three key categories: Business planning, marketing planning, and other important considerations for businesses . Kaushik provides all necessary tools you need, in order to write a well-thought out plan that is comprehensive for your business' needs and goals. He also provides a detailed step-by-step process to follow in order to create an actionable plan for your business, and provides templates for you to use. Kaushik also tells you what should be considered before making any decisions.

"10 Steps to Creating Your Internet Marketing Plan" was reviewed by "Communications Management Quarterly", "Emerging Markets Management Journal", and "The New Times". It was also reviewed by "San Jose Mercury News" .

 

 

 

 

This blog is no longer updated. The new blog is at https://avinsblog.com/blog/ . Please visit the new site for updates and information about Avinash's books.

The main traits of the book are:

"10 Steps to Creating Your Internet Marketing Plan" is an Amazon Best Seller. It is also a featured Internet Marketing book on the following sites:

New York, NY (USA) - April 7, 2015 - Even though internet marketing has evolved over the past decade, there's still no one-size-fits-all strategy that guarantees success. In fact, unless a business truly understands its target audience and how to reach it online, it can spend its time and money on the wrong tactics.

So how does a business best develop an effective internet marketing strategy? Kaushik, one of the key voices in digital marketing today, says businesses need to follow 10 steps. He outlines them in his new book, 10 Steps to Creating Your Internet Marketing Plan, which offers a step-by-step approach for writing an actionable plan. The book is available now at http://www.amazon.com/dp/B00ZJ4CYLM .

"There are thousands of books on internet marketing, and 99 percent of them talk about tactics," said Kaushik. "This book talks about strategy, which is what you need to truly understand your business. It takes into consideration that a lot of businesses don't have the time to go through all the tactics, but they do have the time to assess their marketing and decide what will work for them."

Kaushik said businesses should consider completing each step before moving onto the next one. "You don't want to skip steps, because you'll lose the big picture," he said. "So, think about the whole process before you get started."

Kaushik also said business owners should be realistic about their marketing goals: "The best internet marketing strategy is one that fits your goals," he said. "Too many people try to do too much with their budget when they're really aiming for a more modest goal. The better approach is to plan a strategy that makes sense for your budget and business objectives. Then, once you've established your priorities, plan your strategy to meet them."

Kaushik also said businesses should focus on developing all of their marketing channels at the same time. "[Most books] don't talk about online marketing, offline marketing and social media," he said. "The book addresses these different channels because they can be integrated into one strategy. You want to create a cohesive strategy, because it's more likely that you'll get a return on investment for all of your efforts."

Kaushik also recommends business owners take advantage of every customer interaction they can and learn from the experience. "You should treat every interaction with a customer as an opportunity," he said. "Your ideal customer might not be the one you're talking to at the moment, but you can still learn from that interaction."

In addition to his new book, Kaushik is a frequent speaker on digital marketing topics. He also hosts a weekly podcast, Website Toolkit with Avinash Kaushik. For more information on his new book or blog posts about how to develop an effective internet marketing strategy, visit www.websiteoptimizationbook.com or follow him on Twitter at https://twitter.com/avinashkaushik.

About Avinash Kaushik: 

Avinash Kaushik is a digital marketer who helps companies solve their digital challenges. He's known as the Google Analytics Guru, and is currently working closely with Google on the Google Analytics Academy. He's also worked with Adobe, IBM, Intel, HP and various Fortune 500 companies. Previously he taught Digital Marketing at Georgia Tech and has a blog called Occam's Razor, which was named best marketing blog of 2010 by The Drum Digital Media Awards. Avinash also created Market Motive (marketmotive.com), an online video training company that provides online courses to marketers. He was previously Chief Analytics Officer at WebTrends and is a regular speaker at conferences like SMX, Search Engine Strategies and PubCon. He writes a blog on digital marketing called Occam's Razor and is the author of "Web Analytics 2.0" and "Web Analytics: An Hour A Day" (both from Wiley).

Avinash Kaushik lives in Atlanta, GA with his wife, Cinthia and his son Anant.

New York, NY (USA) - April 7, 2015 - Even though internet marketing has evolved over the past decade, there's still no one-size-fits-all strategy that guarantees success.

Conclusion

At the end of this book (about internet marketing), Mr. Kaushik mentions that if you are not happy with your website, it’s best to work on it and also that the internet years, especially if you are a new business. He goes on to talk about what he learned after doing his own website.

New York, NY (USA) - April 7, 2015 - Even though internet marketing has evolved over the past decade, there's still no one-size-fits-all strategy that guarantees success. In fact, unless a business truly understands its target audience and how to reach it online, it can spend its time and money on the wrong tactics.