10 Powerful List Building Techniques

The purpose of this blog post is to share with you the top 10 list building techniques that will enhance your outreach and responses and ultimately show you which strategies work. You'll also discover how to maximize the effectiveness of each one, how quickly it can be implemented, and more. In addition, I have included a bonus free printable checklist that you can take with you when using any of these methods in order to better track your progress.

The first thing you need to learn in order to build a list is just how much work goes into it. This may not come immediately but over time this should become clear as soon as you start sending out multiple emails per day and see very little activity on your subscriber lists or a lack thereof. So, before we get into the actual list building techniques themselves, I want to first cover some basics that will help you as you get started.

If you're just starting out, try an incentive that's of high value [at no cost to you]. For example, many have been known to hand out free instructional report/eBook or access into a members area with 1-2 high ticket items. The reason this works so well is because people are often looking for more information [putting some money on the table] and they know there are things they'll need to learn in order to make a purchase of products or services being sold. So, when you provide them with something of value they'll be much more apt to give you their contact info in return.

In the beginning, it's better to build a smaller list than a larger list because a smaller list is easier to manage. As your business grows, then you'll have the ability to start building a larger list. Those that have success early on keep their lists small and manageable. They don't keep "taking names" just for the sake of it and are always thinking about how to get people who are interested in what they're doing and are more likely to respond when contacted.

Beware of the 'spam' trap. The worst thing you can do is subscribe people to your list without them knowing it. With proper permission, this won't happen, but when people are given no indication that they're being subscribed to something, they're not going to be happy about it. You really need to be up-front about what you're doing and why in order to get high quality leads that are actually interested in your products or services before sending them offers and content.

Hey, I understand how hard it can be at first, but please don't spend a lot of money on different lead generation systems before making sure there is a decent amount of demand for your business first. If you can't get people to buy, then they won't necessarily take the time to fill out a form or give you their contact info. If you're lucky enough then, you may get them to submit to an autoresponder sequence, but they'll be much less likely if they don't know what your business is about or what they'll be receiving.

To use this strategy effectively, let's say for example you have an eBook on "how to lose weight" and your goal is to build a list of people interested in losing weight. You want them to be interested in your product so they can purchase it, right? So instead of just sending it out to the general public, you should also be getting a large percentage of the people that download and read your product to turn around and promote you back to those that are already interested in their niche. This is because: 1) You're adding value to their list; 2) they're better able to connect with the people on your list because they already know what you do and how you can help them; 3) they see how much business you've built from sending them offers / information. It's a win-win for all involved.

Thinking big picture here, all of your current and past marketing efforts are designed to get people to join your list so that you can build a relationship with them and sell to them in the future. The list is the most important aspect of your business because it allows you to reach a lot of people very quickly and directly.

When building your list, start small with what you think you can handle at first because things grow more and more quickly over time as long as you're staying consistent. And once it's consistent, soon enough, having a small list will be easy.

Let's say you're looking to build a list of people interested in making money online. A good start would be to ask them if they're interested in learning how to do so and then providing them with some information that is solid, quality content that will help answer their questions. The goal here is to provide real value and position yourself as an expert in your niche. Then later on down the road, if you'd like them to buy something from you, which is ultimately your goal when building a list, then they'll be much more likely to do so because you've already built some trust by providing them with such good quality content up-front.

In this situation, you're the one that's going to be doing the selling instead of them. If they don't know you personally and aren't familiar with your products or services, then how will they trust you? You really need to build a solid foundation here before moving on to higher ticket offers, otherwise, it will be easy for people to forget all about you and move on to someone else who has provided them with more value in the past.

A lot of people are just looking for more information and aren't ready quite yet to purchase something from you. This is why it's crucial to provide value from the very beginning and build that trust in the process. If you don't have enough people, then don't worry about trying to get more right off the bat because there are more than enough ways you can begin growing your list before you get there. And don't forget, being consistent is what will truly be able to generate a lot of consistent leads over time.

When building my business, I've always opted for landing pages directly because they can funnel a lot of traffic that way and allow me to manage it much easier from my phone or computer from wherever I am at any time.

Conclusion

It's worth noting that it takes a lot of time to build a list, which is why it can be so effective. You won't reach everyone right away, but you'll have the opportunity to get more and more people over time who are interested in what you're doing and want to get more information. Once you do that, the sky is the limit.

Getting your business started with this strategy shouldn't take very long and going through each step will help you build your list faster than just thinking about each part on its own. This approach will provide you with an outline for what's needed and what steps are involved when building a list.