Create More Sale Opportunities with Two Simple Ideas
Are you struggling to make enough sales?
If you're not sure what to do next, the answer might be simpler than you think! Whether it's a matter of adjusting your marketing strategies or shifting your focus, we've got two ideas that will help get your sales figures on the upswing.
In this article, we'll discuss how to address these problems and walk through some straightforward ways for you to increase your bottom line. Check out our tips today and see how much easier getting customers can be!
Tip: For a long-sentence introduction, read "This article contains 7 steps that will show you how...bla bla..."
Tip: "If you're struggling" is an example of a long-sentence opening. It works because we are trying to put the reader in a frame of mind to understand your point. The word, "struggling", will be associated with them most in the future when they need to start making more sales. The word, "struggle", is also a power trigger so it will help your reader pay attention.
Tip: Tell people what you'll tell them and explain why that's important for them to know it. Explain the importance upfront so they don't have to read more than what you've already said when it becomes relevant later on in the article.
1. Potential Customers Are Moved Away From Making a Purchase by Price
Mention how price can be the biggest clincher for a sale at the beginning of your article so your reader can get the most value out of your message. Now, when you mention pricing later on, they will remember what you said earlier and realize why it matters. This way, they aren't trying to figure out price as something separate from your main focus; they'll understand why it matters at the start. You can use this same strategy when talking about any objection or concern that might come up in your reader's mind. Ask: Why is this important? Explain: Because if customers perceive that an item is too expensive, they'll be less likely to purchase it.
2. Potential Customers Are Moved Away From Making a Purchase by Brand Name
People don't easily just switch up their buying habits - especially when it's about products that are personally meaningful to them. If someone doesn't think the quality of your brand will be satisfactory, they may hesitate so you can ask: What makes you think that? Explain the weaknesses in their logic and use the word "what" often so the reader will focus on your main message. Ask: What makes you think that the quality won't be good? Explain: The fact that we haven't sold any of your brand in the past means it's probably not a quality product.
3. Potential Customers Are Moved Away From Making a Purchase by Price
If your readers know that they must pick up a certain item at an expensive price, it might not be as important for them to understand why it's an issue. You could use this strategy if you want your readers to keep reading because there's something else you want or need to tell them! But, if this is the case, make sure to mention it in the beginning where they can focus on it and incorporate it into their decision-making process. Ask: What can we do to solve this problem? Explain: If we can get people to pay full price for our brand, then they'll be more likely to buy it.
4. Potential Customers Are Moved Away From Making a Purchase by Pricing
You don't have to talk about pricing all the time - you should talk about what will make your reader's lives easier, instead! You could briefly mention pricing in the beginning and then give advice for them on how to make their lives easier by doing what you recommend. This way, your reader will remember what you said about pricing and then do what you tell them in your advice.
If you really want to emphasize a point, try using a tip from our article "The Power of the Number 7": If you mention something more than twice, people are more likely to believe it. So if your reader perceives pricing as an issue they can't ignore or forget, they'll be more likely to accept the solutions that you provide later on in your article.
5. Potential Customers Are Moved Away From Making a Purchase by Price
There are a lot of things that your potential customers do to get up to speed before they buy. They'll probably check out your store, your website and then do some comparison shopping on the Internet. If you want to make sure that they land on your site first, you should do something to get their attention! One way you could do this is by offering a special price for something until a certain time.
If you're wondering how to organize your advice, our article "How to Organize Your Advice" has some great tips for you: Tip: For an introduction involving pricing, read "Even with these problems...bla bla..."
Tip: In this example, we're describing how the reader will know what the problem is at the beginning of the article so that we can address it later.
6. Potential Customers Are Moved Away From Making a Purchase by Price
Your customers might not always be able to find what they're looking for at the price you want. If you want them to know where you can get a good deal on your brand, give them a lot of information about your competitors. You could include information that will make your readers more informed about your competitors and this will likely lead them over to their website where they can do some more comparison shopping! Ask: Why is this important? Explain: We've got a great price but if they compare our price with other ones, they'll see how much better we are!
7.
Conclusion
Thank you for reading our article, "How to get your readers to pay attention!". Writing an attention-grabbing introduction can be a lot of fun. You just need to come up with some ideas, think about what the reader will say about it later on down the road and then write the rest of your article!
We hope that you enjoyed our article and that we were able to help you out. If you'd like us to create original content for you or your company, contact us today. We offer affordable rates and high quality work. Thanks again!
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