Choosing The Right Keywords Is Of The Utmost Importance

Keywords are the one of the most important things for any blog. They're what your visitors will type into search engines to find your content. So, how do you choose a keyword phrase to maximize your blog's visibility and make sure that it converts well? This post tells you what 20-plus years of experience with keyword research have taught us and provides some tips on choosing keywords that aren't overused.

When you're ready, browse through our list of 100 best keywords to get started creating new content or improving your existing articles.

As an SEO specialist, I get asked this question a lot:

"What are the best keywords to target?"

It's one of those questions that has no single answer. There are things you can do to fine-tune your keyword list, but the truth is, there are no perfect phrases - just ones that fit your audience, content and goals better than others. Having an optimized and a keyword-rich blog is what every Blogger wants but it does require patience.  Earlier I wrote about finding keywords for your blog . Today let's see how to choose the right keywords from endless options.

Elements of Keyword Research

Sure, keyword research looks easy but it isn't .

For starters, I tried to make this post as simple as possible and divided the whole topic into a few sections based on the types of your content.  You'll want to read each section in order to find out how it can benefit your blog.

The most important part of keyword research is creating a list that would be useful for you and people who will read your articles. You could use the list below or create your own depending on the purpose (maximum exposure, maximum profits, etc.).

1. Creating An Initial List: Now you need to generate an initial list of keywords that would be relevant for one specific website. Don't worry, I'll show you what you can do with it further. To create a list of keywords you need to answer several questions:

What are your goals? What are the most important topics for your blog? What terms do people search for online that would bring traffic to your content? What is this post about?  Write down keywords that describe the topic of this post or page.

2. Revisiting The Initial List: The next step would be to go back to your initial list and try to find gaps between what you've got and what you really want. To make things easier, create a new document and fill in every keyword that comes to mind . There is the possibility that some of the words will be repeated but at this point, you should have a very large list created by brainstorming. Now, take a look at your original list and verify that each keyword included there has been added to the new document. If not, add it. Make sure to use different colors for every keyword. This way you can see which keywords appear more than once across different posts or pages and replace them with alternatives that are unique.

3. Trimming Your Initial List: You've got a long list of keywords now and it's time to narrow things down a bit so that you only have your best ones left. To do this, go through your list and remove any keyword that is already on other websites. Use the same process of brainstorming as above for new words to add as well as for removing words that you think are overused. Don't forget that it is always important to make yourself familiar with search terms used by people interested in your niche area. Google offers free tools like Google Trends (http://trends.withgoogle.com) and SEMrush ( http://www.semrush.com ) to do just that and get ideas of what people are searching for in different fields, categories or countries. 

4. Checking Your Words: It's time to find out which words people are searching for and to see if they have the same meaning as yours. This is a great way to check your list and see which words you should prioritize. Keep in mind that it is not good to search for synonyms of your terms because it will only confuse you. Google websites for these terms in the same way that you would search for your website's content, using the keywords in the URL bar .

5. Removing Detrimental Words: One of the most difficult parts of keyword research is removing words from your list that will result in a bad SEO performance. In general, the word "article" is a bad keyword because of the correlation with articles written in other languages when people search for their own. Likewise, it will not be good to use "forum," "page" or "blog" as those are words that describe functionalities and don't have much meaning for your readers. In addition, try to avoid using any keyword that doesn't generate any traffic to your site. 

6. Adding Your New Words: Now you need to add your new keywords in your list. Make sure you use different colors as they can help you spot trends across different posts or pages and words which appear on several posts but not on others (they may be too popular).

What Do You Get When You Add Your Keywords?

Now you should have a list of keywords that describes your content and is relevant for visitors searching on the Internet. Let's see what else you can get.

When you have created this list, you may want to share it with other people because the more people know about blogging and SEO, the better . This can help your blog become more popular and increase your chances at ranking in search engines. Once people are familiar with blogging, they don't need to seek out tutorials on how to do it - they already know how (it is just another way for them to learn).

You can help your blog reach its full potential through a variety of online marketing techniques .

1. Write A Blog Post About Your Site

If you are new to blogging, you may want to start from the basics of writing a post. It is not a secret that content is king and the more you write about your site, the more people will visit it ( amazing statistic about search engine rankings ). If someone wants to learn how to do something that would benefit them, they probably won't read hundreds of different tutorials on Google - they'll go straight for your blog post. Everyone can understand if you talk about yourself and use keywords that describe what your site is about. 

2. Use Social Media Tools

There are many online tools that you can use to help increase the visibility and reach of your blog, including social media networks. Use Facebook, Twitter, Pinterest and other available tools to promote your content. You might also want to start a community around your blog or at least share it with some people on Facebook. On other social media sites like LinkedIn and YouTube, introduce yourself as an expert in your field or a person who has something interesting to share about blogging as well as other subject areas. 

3. Use Blog Comments

Don't forget about people who read your posts - they might be interested in answering a question or providing feedback .

Conclusion :

There is no magic recipe for how to rank better in search engines. Many people just share their blog posts on social media and hope that it will help. The key is to be consistent, write consistently good content and don't forget to include your keywords in the text of your articles. Also, see the previous blog post on Google Adsense : How Does It Work? For more information, check the following guide on using Google Adsense : https://www.seomoz.org/blog/how-does-it-work Some Special Tips:

Here are a few tips to help you with blogging:  1.  Start with Blog Post #1 2.  Write Less, but Better 3.