Choosing A Name For Your Company... That Makes Sense...

Choosing the perfect name for your company can be a daunting task. From your customers to the general public, everyone will have an opinion. For that reason, it is important to choose a name that will not only represent your business but also portray a confident and successful image.

So what should you consider before making a decision? Firstly, make sure you are using words or phrases relevant to the product or service you provide. Secondly, choose something that represents company values such as honesty and integrity (i.e., Honest Plumbers). Finally, avoid trying too hard by using puns and tricky spellings (i.e. "Porks"!).

Take a look at a list of common words and phrases people use to describe your type of business. Then, check how names are associated with those words. Here are some examples:

"I need someone reliable." => "Mr Reliable Plumber"

"I have a pierced ear." => "Mr Piercing Plumber"

"I need someone that does it right." => "Mr Strictly Plumber"

The name you choose for your company should be unique but also make sense to the general public. If people can't understand what you do, they will not want to do business with you.

Unfortunately, there is no one size fits all solution to choosing a great company name. A lot will depend on what you're selling/providing and your target market. However, if you keep the above tips in mind, your new business should be off to a running start!

There are many different opinions out there on how to choose the best name for your company or product. Some may disagree with the advice given here, but what they would all agree on is that a name should fit with the image you want to portray to the world. It should also be a name that is memorable.

For example, 'Apple Computers' used the word "apple" because it was memorable. They could have chosen something more technical such as "Macintosh Computers", but it would not have had the same impact as Apple. In fact, at first, the company was named after their original product - an apple computer; hence the name Apple Computer. Or how about this one: "Google"? It's named after the word googol (1 followed by 100 zeros), which is a term for an unimaginably large number. It has become a very popular search engine for a reason.

The next step is to assess whether your business name is short, long or quirky and then think about your target market and its needs. In the case of Apple Computers, it was a name that both the public and potential customers could remember easily. Although Google may not seem catchy or unique, it's used every day by millions of people as they conduct their search on the Internet; so it's easier to remember than Apple Computer was in its earlier days!

Here are some tips if you're in the position where you would like to modify or change your company name:

• Enlist a professional company name brand analysis firm to help you brainstorm and evaluate different options. In many cases, they will be able to recommend the best name of your company. • For larger companies, create a new company brand identity and refine it over time to keep it fresh. • Use social networking communities such as Twitter or Facebook to get feedback from potential customers. • Take into consideration the name of your current business and make sure your new one is not too similar to that one. Take the time to do that kind of research; even if you do not have a name yet in mind, it will help you on your journey to finding a suitable one!

There is no point in going into too much detail when looking for an excellent company name as there are many different ways you can go about getting one. Here are some tips on how to do this:

Choose a name that can be pronounced easily by your target market. Imagine how your name is going to be written by customers and spellers; think about how you want them to look at it and if it makes sense. Do not use random letters as they will sound unintelligible.

• Try out as many potential names as possible before you make a decision. It's important that you like the way they sound before you choose one.

• Use an online website such as Google to search for similar names which have already been thought of and are available for purchase.

• Read all the company's name shortlists, any expression of interest and trademark register entries.

• Be careful how you choose your company name; if you are naming it after a person, do not use their exact name or anything that is similar to it, as they expect to use their own name and will get upset if you choose something different.

It's hard to describe what makes a great and memorable company name, but some of the most famous and successful companies in the world were all named after other companies or products. For instance, Google was taken from a search engine called http://www.Google.com. Apple computers were named after the famous company called Apple Inc., while Ford was named after the famous car company which they took the name from.

If you are thinking of naming your company something similar to a well-known product, make sure that it's not too close to that name for copyright reasons, as even if you have never heard of it before, clients may be familiar with that other product and will most definitely see a connection between the two.

Avoid using names which are suggestive or sexual in nature and also do not use names which suggest any race or colour; this will only cause offence and will turn away your potential customers.

It is also a good idea to avoid using common personal names such as John, Thomas, Edward and James as it is more likely that your target market will not recognise them.

The next step is to assess whether your business name is short, long or quirky. In the case of Apple Computers, it was a name that both the public and potential customers could remember easily.

Conclusion:

In conclusion, there are many different opinions out there on how to choose the best name for your company or product. Some may disagree with the advice given here, but what they would all agree on is that a name should fit with the image you want to portray to the world. It should also be a name that is memorable.

For example, 'Apple Computers' used the word "apple" because it was memorable. They could have chosen something more technical such as "Macintosh Computers", but it would not have had the same impact as Apple. In fact, at first, the company was named after their original product - an apple computer; hence the name Apple Computer.