7 Ways to Stop "Selling" & Start Building Relationships

There is no denying that salespeople can be manipulative and pushy, which can easily deter potential clients from wanting to work with them. If you've ever had to put up with a salesperson's unsolicited pitches, then you know just how annoying this process can be. But, that doesn't have to be the case for you. You can learn to be more open and friendly while selling your services. By applying these 7 strategies into your daily sales process, you'll be fine-tuning how you interact with clients, making it easier to leave them feeling like they're in control of the situation.

"If I had done everything I've done outside this room, I would probably have a shot at becoming president. I didn't do that, so I can't. I can't do it from here."- Bob Proctor

Build rapport with your clients by speaking to them in a non-threatening way. Knowing them and being able to relate to them is an important part of building rapport, which is essentially your client's trust in you. This is done by listening and asking questions about the client's interests and needs. You can also pay attention to their body language when you speak with them, giving them cues on how they feel about the situation.[2]

Be a salesperson who only has one product. Instead of pushing all sorts of additional products on your clients, keep it simple by offering only one product or service that's relevant.

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