10 ways to get links to your site

Including links to your website in blog posts, emails, and social media is one of the best things you can do to promote your website. In fact, according to Search Engine Journal, it’s considered an essential part of effective content marketing strategy.

But, what are the best ways to include links to your website? What work and what don’t? What kind of links will help your rankings and what kind of links won’t?

After all, it’s one thing to use a link – but that link has to be in the right place for it to do you any good.

1. Add links in your bio and other social network profiles. Adding a link to your website in your bio and other social network profile is not only a good way to get additional traffic, but it also helps establish you as an authority in your field (which Google considers when ranking pages).

2. Ask people to add a link to your website. When you use social media, consider asking followers and fans to share your link on their own profiles or websites, and vice versa – ask them to include your link on their profile as well. You’re not only helping yourself, but you’re also building social capital for the future – and that can help a lot when people are submitting links for you in the future.

3. Include a direct link in emails, blog posts and other content. Think about what type of content you produce (blog posts, emails etc.). Then think about the way your readers can share those post or email items with people in their network.

For blog posts and posts on social media, include a direct link in the bottom footer or post that links back to your site. For other kinds of content (like emails), include a direct link in the body of the email.

4. Include your website address at the end of every blog post or email. When you write an article, think about how many people will come across that article. Do you know how many people will read it? No one does – even if someone is reading it, much less sharing it – so why not add a link with your website address at the end of each blog post?

5. Include links in your social media profile pages. If you like to use social media marketing, then make it easy for your fans and followers to share your content. If you create a profile page on (say) LinkedIn, consider including a link to your website in the “About” section.

If you have an active Twitter account, include a link in the footer of your profile page. If you have an active Facebook account, consider adding links on every post or heading in your feed so that people can share / re-tweet / comment as they please. You don’t want others taking all of the credit for posting and sharing content on Facebook or Twitter – but instead giving credit where it’s due.

6. Add a link to your site in every web page. If you have a web page (like this one), add a link in the body of the page to your website. That way people searching for your company or brand will be able to see where you’re located as well as how they can contact you.

7. Add links in email signature and on social media profiles. Add links to your website in your email signature (if you have an email signature) and also include links on social media profiles like Facebook and Twitter (see #5).

8. Include a link to your company website at the end of every blog post or article – including syndicated content. Here’s an example: If you syndicate posts from a popular blog to your own website, consider adding a link in the body of the article (on your site) that links back to where you syndicate your content. That way people know that you are the original author of the post and they’re aware of where they can find more information should they be interested.

9. Get links from popular blogs, news sites, forums and other websites – but only if helpful to your users. Another great way to get links back to your site is by getting them from other highly-visible websites. But be careful about what kind of links you’re hoping to get.

If you’re searching for links that will be useful to your users, consider websites and blogs that have a large audience. For example, if one of your users is looking for a place where they can buy a product, then look at blogs and websites where people are asking similar questions. Sites where people are discussing and sharing products on a regular basis would be great places to get links from.

10. Give out free search traffic by sharing an article on your social profiles – but only if it’s relevant to your business and you don’t violate any copyrights or trademarks. If you decide to share an article on your social media profiles or blog, be sure to include a link back to the site that published it.

Why? Well, while you don’t want to come across as spammy or sneaky, there’s certainly nothing wrong with giving back to the web, which can help others and can help your reputation as well. Just make sure your links are relevant – and if you want better search engine traffic, then make sure you add a link in the body of the post that does what we’ve discussed in this post.

11. Add links in your email signature and on social media profiles if you have one. If you create an email signature or a social media profile, why not include a link to your company website? Not only will it help establish you as an authority and help with search engine optimization, but it’ll also show people that you’re willing to give back to others.

12. Include links in texts and blogs – but be sure they’re relevant and helpful for users. If you have time and if these are high-value blog posts, consider including links in the text – but make sure your links are relevant (and if you can, add vital keywords) and helpful for those who may read your blog or post on social media.

Conclusion

By keeping these 12 tips in mind, you can increase the number of links to your website and increase your SEO efforts. By doing this, you’ll provide added value to others – which is the best way to build social capital.

While link building is not easy – it takes time, patience and effort – but the links you receive will come with a big benefit in terms of increased search engine traffic and improved rankings.