Why Sales Training Fails

The truth is, most sales training fails because it focuses on arm-chair theories and outdated materials. In the age of the Internet and apps, there are a hundred different ways to learn how to sell. The problem is that only a few of them are based on real data, which means they’re not effective. 

That’s where we come in. We believe in providing you with the best sales training available today. Our methods and materials are based on real-world data, designed by sales experts with exactly the same goal in mind as you: to boost your sales.

The Best Sales Training Available

Win Without Working Too Hard

One of the biggest frustrations we hear from salespeople is that they don’t want to work hard, but that’s exactly what they have to do if they want to win. And it doesn’t have to be hard work; working smarter is what you need. We don’t believe in having you sit in an armchair and read a book. What we do is give you practical training with tools and techniques that help change your mindset and behavior without all of the effort.

Expertly Designed by Sales Experts

We’ve carefully selected the best of the best when it comes to sales training. Not only is it based on real-world data, but it is designed by some of the world’s leading business thinkers, including authors of the bestselling books like “Influence: The Psychology of Persuasion” and “Soft Selling in a Hard World, How to be Persuasive and Win More Business.” Our training isn’t just some amateur theory – it’s tried and tested by thousands of happy customers who have seen results at every level in their sales career.

Your Sales Training Is 100% Practical

In order to be effective, your sales training has to provide you with the tools and techniques you need – not just theories. Our training is designed by real-world salespeople who know exactly how sales work, so your training is practical and powerful.

Real Results in Real Time

Every day, thousands of customers sign up for our sales training. They get access to our library of more than 250 video lessons that are designed right for your personality and business needs. Then we send you a set of homework assignments that show you how to put the tools into practice, creating real results in your business without all of the effort. You can see how our customers have gotten results every step of the way.

Sales Training Challenges You and Makes You Better

We don’t believe in giving you fluff that doesn’t get results. Our sales training is based on business psychology, data and theory, but it also challenges your thinking and makes you better at what you do – the only way you’ll ever improve your sales technique.

The Bottom Line About Sales Training

Sales training should give you all of the tools and techniques that you need to succeed. We don’t think it should just be some armchair reading or basic theories that don’t get results. Our video training is based on real-world data, designed by experts and built to be immediately effective. Our training is based on practical tools and techniques that will help you improve your sales performance.

Title: How to Be Persuasive

In "How to Be Persuasive," authors Dr. Robert Cialdini and Noah Goldstein delve into the psychology of persuasion, providing readers with a powerful toolset designed to help them get what they want. Using these tools, readers learn how to make people more likely to say yes -- even when they're not entirely sure they should -- so that they can effortlessly create winning situations every time.

In "How to Be Persuasive," authors Dr. Robert Cialdini and Noah Goldstein delve into the psychology of persuasion, providing readers with a powerful toolset designed to help them get what they want. Using these tools, readers learn how to make people more likely to say yes -- even when they're not entirely sure they should -- so that they can effortlessly create winning situations every time.

The book is a follow-up to Cialdini's landmark "Influence: The Psychology of Persuasion," which introduced thousands of readers to the science of persuasion and has been translated into several languages for use around the world.

Cialdini, one of the world's preeminent social scientists, is a Regents' Professor Emeritus of Psychology and Marketing at Arizona State University. He is the bestselling author of "Influence," "Yes!," "The Pocket Chairman" and 28 other books. He has published more than 200 scholarly articles and has written for or been featured in major media outlets, including the New York Times, The Wall Street Journal, BusinessWeek, Time magazine and The Washington Post. Among his many honors are the Distinguished Scientific Contribution Award from the American Psychological Association and an Honorary Doctor of Humane Letters from Arizona State University.

Goldstein is the author of "The Why Axis: Hidden Motives and the Classic Psychology of Persuasion," "Can You Be Too Smart for Your Own Good?: A Guide to Getting Smart Without Going Nuts" and "Soft Selling in a Hard World." He has been featured on "Oprah," "Good Morning America" and in numerous magazines. He co-founded The Center for Advanced Research in Behavioral Science, which has been ranked as one of the top 100 centers worldwide for behavioral research by Professional Services Report.

For more information on Robert Cialdini, Noah Goldstein and "How to Be Persuasive," visit http://howtopersuade.com/.

Title: Secrets of Closing the Deal

In "Secrets of Closing the Deal," authors Dr. Alan M. Krzesinski and Robert B. Vlasky provide readers with a powerful toolset designed to help them close deals -- even when they don't have all the information they need or feel they should. Using these tools, readers learn how to make people more likely to say yes -- even when they aren't entirely sure they should -- so that they can effortlessly create winning situations every time.

In "Secrets of Closing the Deal," authors Dr. Alan M. Krzesinski and Robert B. Vlasky provide readers with a powerful toolset designed to help them close deals -- even when they don't have all the information they need or feel they should. Using these tools, readers learn how to make people more likely to say yes -- even when they aren't entirely sure they should -- so that they can effortlessly create winning situations every time.

Conclusion

Krzesinski, a professor of decision sciences at the University of Phoenix, has written 30 books and conducted more than 20,000 classes for organizations such as AT&T and Xerox. He is a frequent contributor to "Psychology Today" and "USA Today," and speaks frequently on the topics of persuasion and negotiation. His work has been featured in "The New York Times," "U.S. News & World Report" and other major media outlets.

Vlasky is the co-founder of the persuasion training firm Psychology Tomorrow LLC. He is an author, keynote speaker and television personality whose work has appeared in publications such as "Psychology Today" and "Risk Management Journal.