Training the New Network Marketing Distributor: Laying Down a Track To Run On – Step 1 of 3

There is one common denominator in any successful and thriving company. There are two ways to succeed. There is only one way for a company to be successful, with those two ways being internal or external growth. Those who do not follow this “one way” limit their chances of success in the network marketing industry, despite successfully completing training programs or attending live events such as conventions. The “one way” is recruitment and retention of distributors, both retail customers and distributors themselves.

Unfortunately, even some of the more prominent network marketing companies are guilty of setting distributors up for failure. One example of this is the seemingly endless barrage of industry “noise” – event after event, distributor training program after distributor training program, milestone after milestone – all promising the path to success and wealth in the network marketing industry. This seeming “flood” is often viewed as a good thing by newer distributors who are being inundated with information and tools to succeed in their own businesses. However, without proper guidance and training, these newer distributors will never be able to effectively utilize the tools provided to them. As a result, they will simply fall into the same cycles of failure as all other distributors who have gone before them.

This failure cycle can be halted and turned around given a proper understanding of how the MLM business model is designed to work, combined with proper guidance and mentoring, both during initial training and long-term support services. These new distributors must learn an entirely different way of thinking about their business, with the primary goal being distribution growth from retail customer sign ups as well as distributor sign ups in order to achieve success in their businesses.

Knowledge transfer is one of the most critical factors for a distributor’s ongoing success in any MLM business. It is both the foundation and the essential element of that distributor’s ability to achieve success through network marketing. Without proper knowledge transfer, new distributors will never be able to become profitable and sustainable producers for their companies. The primary difference between a distributor who does not experience success in their business from one who does boils down to how well they both understood and utilized the tools provided to them during training. In order for any network marketer, new or experienced, to realize success in their business it is absolutely necessary that they not only understand their training materials but also have a clear understanding of what they must do to succeed after training concludes. This subject is known as knowledge transfer and it is an essential element of successful network marketing.

The MLM training materials that new distributors receive during their career in network marketing are there to help them succeed, not give them a leg up regardless of how much they understand the material. In fact, the more a new distributor understands their training materials the harder it will be for them to actually achieve success because they will be operating with incomplete knowledge. The major difference between experienced distributors who are making money and those who are not (and in most cases the experienced distributors who continue to lose money) is a lack of understanding of what skills and abilities it takes to run a profitable business.

In order to master the art of MLM and learn how to become a successful producer in the business, it is essential that new distributors have an accurate understanding of what it takes to be successful. The first step in this process is for them to take time before even beginning their new career in network marketing to understand what success really means. That is why it is so important for new distributors to complete step 1 of 3 in this article series that starts here today:

1. Train Your New Distribution Team How To Train the Next Generation. No one can change into a successful network marketer unless they understand the importance of training and knowledge transfer. This is the most critical element of a new distributor’s success in any MLM business. Successful companies will teach their distributors how to train their next generation of distributors. Indeed, it is a part of every successful business model to teach and support the next generation of distributors who will carry on the legacy and legacy that is their company

2. Educate Your Distributor Customers About Knowledge Transfer. The distributor market is the most profitable part of the MLM business model. It is essential for a distributor to not only understand knowledge transfer but to make it a part of nearly every conversation they have with their customers. If a new distributor does not understand and consistently communicate with their customers about knowledge transfer, they will experience failure in their business as distributors fail to train the next generation of distributors in their business

3. Help Your Distributors Understand What Success Means In Their Businesses. The first two steps are critical in achieving consistent success but again, if distributorship is going to be a long-term sustainable career for any network marketer it is absolutely essential for them to understand what it means to be successful in network marketing. Understanding what it takes to be successful in network marketing is easily the most important element of any MLM business. In fact, without an understanding of what it means to be successful in their business a distributor will never achieve success and thus, become a long-term sustainable producer.

With knowledge transfer as the foundation of a career in network marketing, new distributors must also understand that there is no one-size fits all approach to operating a successful MLM business. The skills and abilities required for success as an MLM distributor are extremely varied but there are some core competencies that every distributor needs no matter where they start their careers or how long they have been producing. The one thing that all new distributors have in common is that outside of the MLM business model, they are all unaware of what it takes to run a successful business.

In order for any new distributor to succeed in MLM they must first figure out how their approach will be different from their competition. The competitive advantage is not just about being the fastest distributor or someone who has the highest rank in their company. Success can only be achieved when a distributor goes out and establishes who they are and how they are different from every other person in their company. This may sound simple but if you ask most new distributors, or even experienced distributors, this question you will find that most do not understand what it takes to succeed as an MLM distributor.

Successful distributors understand that the primary difference between them and their competition is that they operate differently and they have different objectives. Regardless of how new a distributor is to the business or how much experience they have as an MLM professional, there are certain core competencies that everyone needs in order to be successful in the business. The first one is developing a network of customers. A network of customers must be cultivated by every distributor in order for them to succeed in any MLM business.

This may sound obvious but it is a key element of success that many new distributors do not realize is essential to their ultimate success as an MLM professional.

Conclusion:

If you are a new distributor and you want to maximize your chances for success, it is essential to understand what it takes to be successful in the business. In order for you to take the next step on your path to success in network marketing, access these 2 articles that are part of this 3-part series on:

1. Train Your New Distribution Team How To Train the Next Generation. No one can change into a successful network marketer unless they understand the importance of training and knowledge transfer. This is the most critical element of a new distributor’s success in any MLM business. Successful companies will teach their distributors how to train their next generation of distributors.